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Vocus OnDemand Public Relations Software Amps Up Success for JamLoop



Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that JamLoop, a new website enabling consumers to find the best deals on new and used musical equipment, has selected Vocus' PR software to quickly establish its public relations activities. Using Vocus, JamLoop will be able to increase its exposure in both traditional and online media focusing on the musician community and establish awareness for its new website.



"With a brand new company, it was important to get our public relations and communications initiatives in place to support the launch," said Liz Kuykendall, Director of Marketing. "We were impressed by Vocus' extensive database of contacts within our target publications. As a small organization with limited resources, we were looking for any way to speed up our media outreach and save time."



Kuykendall continued, "We considered using general PR tracking software, searching through individual publications for targets and manually building a distribution list for PR outreach but didn't want to spend our time on administration, we wanted to focus on building awarenessand quickly. Additionally, we want to be sure we get in front of the right contact at each publication from the beginning. By pinpointing the right person via Vocus' media contact database, we will save time and increase the effectiveness and results of our PR programs."



JamLoop is a new website designed to help consumers find the best deals on new and used musical equipment. The site aggregates local and national listings from hundreds of sources in one place to make it easy to find any kind of musical instrument or equipment. As with any new web-based business, the company is faced with building consumer traffic to their site from scratch.



"Paid advertising gets expensive so companies need to develop cheaper, more organic sources of consumer traffic. Establishing links to JamLoop through articles drives inbound traffic and helps increase our rankings with Google for organic search. Reaching out to the musician community via outlets easily found in Vocus will do the trick," said Kuykendall.



Kuykendall continued, "With Vocus, we will be able to reach out to the dozens of publications that cover topics for musicians and let the community know about our new service. Vocus will help us get our message to the writers and editors for these publications to build a buzz around JamLoop, generate traffic and, ultimately, build revenue."



About JamLoop


JamLoop is the world's first shopping engine for finding new and used musical gear. By aggregating musical instrument and equipment listings from dozens of sources, including from local and national sellers, JamLoop is a one-stop destination for musicians looking to find the best deals on musical gear.



About Vocus, Inc.


Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,400 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.



This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may,"will,"expects,"projects,"anticipates,"estimates,"believes,"intends,"plans,"should,"seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.






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