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eiVia Delivers Marketing Event Intelligence

Richard Tanler, CEO of eiVia, recently participated in an exclusive interview with Mary Jo Nott and the Business Intelligence Network (www.BeyeNETWORK.com). In this interview, Tanler shares eiVia's view of the future, moving analytics from desktop spreadsheets to the Internet and linking cause-and-effect information with predictive analysis.

"Today users interpret reports based on their knowledge (often incomplete) and memory (sometimes poor) of performance-influencing marketing events," says Richard Tanler, CEO of eiVia. "eiVia has developed an extension of the data warehouse architecture which we refer to as Marketing Event Intelligence. It is a means of linking cause and effect data elements and delivers event-centric reporting, analysis and planning applications that improve the return on marketing."

"The growth of data volumes is expanding data collection, and one can no longer do analysis on such large data streams from a desktop spreadsheet," says Mary Jo Nott, Executive Editor of the Business Intelligence Network. "eiVia is moving analytics into the Internet cloud, offering the next generation of business intelligence."

To listen to the interview, please click here (http://www.b-eye-network.com/spotlights/eivia_0408/propackage_eivia_0408.html).

The Business Intelligence Network Solution Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.

About eiVia, Inc.

eiVia (http://www.eivia.com/) develops and markets business intelligence analytic applications focused on delivering solutions to answer a business manager's most difficult questions: why, what if and what's best. eiVia's analytic solutions provide customers with actionable business intelligence, the applications that support day to day operational decisions.

About Business Intelligence Network

The Network's flagship site BeyeNETWORK.com (http://www.b-eye-network.com/home/index.php) leads the industry with up-to-the-minute news, newsletters, articles, executive spotlights, podcasts, expert-hosted channels and blogs. Experts include Claudia Imhoff, Bill Inmon, Craig Schiff, Colin White, David Loshin, and others. BeyeRESEARCH.com (http://www.beyeresearch.com/) provides research and case studies from leading authors and experts in business intelligence. BeyeBLOGS.com (http://www.beyeblogs.com/) is a business intelligence-specific community blogging site that provides an open forum about industry issues and challenges. BeyeSEARCH.com (http://www.beyesearch.com/) offers the first and only editor-driven directory and search engine specially built to serve this industry.

This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.

Contact:

Business Intelligence Network

Katie Rostermundt

krostermundt@ b-eye-network.com

+1-262-780-0202

Contact:

eiVia, Inc.

Jimmy McGuire

jmcguire@ eivia.com

+1-952-746-7831

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