118tracker.com the website behind the International Directory Assistance Conference and Awards have been continuously monitoring the quality of service being delivered by the 140+ 118
numbers in the UK.
The website is also instrumental in the development of the UK directory Assistance Association and the development of standards for best practice in association with the BSI.
Standards are high, with average Accuracy results over the last 7 months achieving an industry average of 93%.
10 of the top 20 providers cost 40p or less to obtain a number. Yellow Pages 118 24 7 gained the highest mark for the quality of the customer experience achieving 88.3% during January and
only being beat by Gaylo 118 453 during February who achieved 85.2%.
The quality of the customer experience is analysed using the Performance House Service Mark (PHSM) a cross sector communications benchmark framework developed through extensive consumer
research and insight.
The 118tracker.com website also provides up to date and reliable information with regards the costs of all of the 118*** numbers available in the UK. This is soon to be extended across
Europe in native languages. The site is used globally as a news feed for the industry.
The latest news from the site highlights the launch of this years International Directory Assistance Conference and Awards being held at the Manchester Radisson SAS, Manchester Airport UK
in September 2006. You can find out more about the conference and the previous years winners at the website www.118awards.com.