Research and Markets While UK Teens Spend 304m on Mobile Music a Year and Own a Collective 4m Cameraphones Texting is the Favoured Form of Youth Communication



June 23, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c19572) has announced the addition of MobileYouth 2005 to their offering.

While UK teens spend $304m on mobile music a year, and own a collective 4m cameraphones, texting is the favoured form of youth communication, according to the mobileYouth 2005 report, the result of a five-year study into how young people all over the world use their mobile phones.

mobileYouth is widely quoted in the media on topics relating to the young people and their adoption and spend on mobile phones and related services. The mobileYouth report is fast becoming the most reliable source of data and trends information. mobileYouth 2005 offers a guide to successfully developing and marketing your products to youth and is fast becoming the most authoritative source relating to young people and their adoption and usage of mobile phones and related services.

This is the 4th successive year that we have published the mobileYouth report as an annual trends study of young people and their adoption of mobile products and services. The report covers spending, displacement and usage numbers through to trends in usage behaviour and how these compare across different markets and case studies of companies/brands who have been effective in being able to market to young people with mobile phones.

The contents of this report are as follows:
1. Executive Summary
2. Understanding Youth
3. The Parent
4. Mobile Youth Key Statistics
5. Youth MVNOs
6. Youth Spending
7. Mobile Data Services
8. Mobile Messaging
9. Mobile Music
10. Mobile Games
11. Handsets
12. 3G

Case Studies
Apple
Bandai
BBC
Coca-Cola
Disney
EMI
ESPN
Hasbro
Kodak
Levi's
McDonald's
MTV
Nickelodeon
Reebok
Sony Music

Appendix: Youth Spending by Market
Appendix B: Comparative data for key38 markets
More Tables and Figures
Appendix: Methodology
Appendix: Credits
Appendix: Wireless World Forum
Appendix: Sources

For more information visit http://www.researchandmarkets.com/reports/c19572

Laura Wood
Senior Manager
Research and Markets
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Research and Markets While UK Teens Spend 304m on Mobile Music a Year and Own a Collective 4m Cameraphones Texting is the Favoured Form of Youth Communication