No recession for SOS an Expert in Voice and Data Solutions for Business

Coming off a record 2007, voice and data solutions expert SOS is planning for more strong growth this year. The company is working to increase gross profits by 33% in fiscal 2008, to $6 million -- up from $4.5 million in gross profits last year. The gross profit for 2007 was up 18% from $3.8 million in gross profits in 2006.

Last year the company added 45 clients and more than 500 contacts to its marketing database. "In 2007, SOS benefited from effective marketing, including co-marketing with manufacturers Cisco and Interactive Intelligence," said co-founder and CEO Gia McNutt. Since 1992, hundreds of businesses have chosen the SOS team for IP communications (also called unified communications, Voice over IP, or VoIP) and call center technology solutions.

SOS moved into larger headquarters in Loomis, and Lawrence McNutt, co-founder of SOS, took the post of chief technology officer. The company also launched a one-stop-shop service for managing IT.

This year SOS expects to add at least seven positions to its current staffing level of 43. Overall, SOS's staff size has roughly doubled since 2005. SOS recently hired Linda Bradley as Human Resources and Operations Manager. Previously, she was the Human Resources and Operations Manager at Home Depot subsidiary Creative Touch Interiors. SOS brought in Tom Aldine as Senior Account Manager. Previously, he was an Advanced Solutions Executive and Cisco Sales Expert at Nexus Integration.

It is also launching an initiative to move customer ratings up from "consistently great" scores to "consistently extraordinary" scores. "While it's harder to make big gains when a company already ranks high, improvement is still important. So we are making changes in the way that we conduct business," McNutt said. "I am making customer-care calls at random myself, to take a pulse with clients. We have a new system to make sure all client feedback gets to the right managers. We are conducting case-closure surveys. Starting this year, the annual employee award for customer service will be decided by customers. And, when it comes to hiring, we continue to look for people with that spark, that commitment, that belief that they can make a difference."

SOS has refined a methodology of causing minimal disruption at client companies when helping them shift to a new system.

"Users are disrupted by a sea change in infrastructure, and we know how to avoid that," McNutt said. "From our clients' perspectives it's not about the technology, and SOS gets that. We have found success in providing total solutions to clients, not just 'things' like software or hardware. We focus on building long-term business partnerships with clients. That's why we continually upgrade our processes for everything from handling leads to helping clients achieve quick company-wide adoption of a new system."

About SOS

SOS helps organizations choose and use advanced communications technology to serve customers better, work smarter, and increase profits. SOS is a nationwide expert in voice and data solutions for business, including Voice over IP (VoIP). Since 1992, hundreds of businesses have chosen the SOS team for IP communications and call center technology solutions. Clients can experience 100% return on investment in 6 to 36 months from SOS's simple, smart technology solutions. SOS is headquartered near Sacramento, California. For more information, visit the company's website at www.team-sos.com or contact Marketing/Sales Coordinator Michelle Wolting at 916-577-1711.

Media Contact

Rebekah Donaldson

Business Communications Group LLC

(530) 231-5397

No recession for SOS an Expert in Voice and Data Solutions for Business

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No recession for SOS an Expert in Voice and Data Solutions for Business

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