2waytraffic Mobile Launches MyPengo.com in USA

2waytraffic Mobile, a leading international provider of mobile services and entertainment, today announces the launch of its online mobile content service, MyPengo.com in the USA.

The MyPengo portal offers direct to consumers a broad range of mobile content to update and personalize their mobile phones including over 30,000 ringtones, wallpapers, screensavers, a premium text alert service with the latest news from the music industry, and much more.

Next to content exclusively created for and by 2waytraffic Mobile, the portal also offers music from world renowned artists including Chris Brown, Alicia Keys, Sean Kingston, and others, through 2waytraffic Mobile's partnership with Sony BMG Music Entertainment.

Raymond Kokken, Managing Director, 2waytraffic Mobile Group, said:

"With the launch of MyPengo in the U.S. and our strong collaboration with content partners such as Sony-BMG, we are able to better supply the growing demand for rich mobile content in North America. MyPengo not only offers personalization content such as ringtones and wallpapers, but also in a later release this spring, java games, streaming video, short movies and full track downloads."

Frans van Hulle, Managing Director, 2waytraffic Mobile USA, adds:

"We see the U.S. as a strong, growing market. Thanks to the hard work of industry associations such as the Mobile Marketing Association (MMA) and improved regulations, the future of our industry is bright."

My Pengo.com was initially launched in the UK on January 31, 2008, where it has already made a successful release with the first indications showing very high conversion rates. Roll out for the service is planned in over 22 countries worldwide within the next six months. Visit www.mypengo.com.

About 2waytraffic Mobile

2waytraffic Mobile combines creativity, content and technique and is a front-runner in the rapidly evolving mobile market and technology. From the headquarters in Hilversum, the Netherlands, and local offices in New York, Kuala Lumpur and Kiev, the extensive network brings 2waytraffic's mobile services to around 1½ billion mobile users in over 20 countries worldwide.

2waytraffic Mobile is part of the AIM-listed 2waytraffic Group of companies, which develops and exploits entertainment content across television, mobile and digital platforms.

For further information:

Yvette Dore        

2waytraffic

+ 44 (0)20 7908 5066

Debbie Foster

2waytraffic Mobile USA, Inc.

212-966-8600 ext. 8000 (voice)

212-966-8670 (fax)




2waytraffic Mobile Launches MyPengo.com in USA



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