Startup Targets Ringtones for the Masses
Who: Jonathan Schreiber of Xingtones.com 09-07-05
Link: http://www.npost.com/interview.jspintID=INT00122
Key Quotes:
Meeting Customer Needs:
..listen to them and to make sure you deliver against what they need. The other one is to not listen too much, especially when you are dealing with bleeding edge stuff. This is simply because they don't know.
Customization vs. Personalization:
A million people with an MnM ringtone is the exact opposite of personalization. That type of service is more of a customization. Personalization is having whatever the end users wants.
Reward Partners:
When people call me with deals at 5% of sales, I simply do not get excited. I am not going to waste my time training my sales reps on additional products and services, if all I am going to get is 5%. It is necessary that people within the value chain be rewarded for putting the effort forward to growing this space.
Contact Info:
Nathan Kaiser
nPost.com
e-mail protected from spam bots
Startup Targets Ringtones for the Masses
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