Who You Gonna Click To Call



In recent years, the Internet has exploded into a seemingly bottomless chasm of information, tools, ideas, opinions, services and products. E-commerce is booming. However, even with such a phenomenal growth in online transactions, statistics show that an average of between 66-90% of all online shopping carts are abandoned. Why

There lies a fundamental flaw in conducting online sales over the web. Web sites are not a very effective communications channel.

Let s be honest here. While we love the convenience and utility of the Internet for many activities, we still require and demand a personal touch to conduct our business, especially in the beginning. The only way we can do this is through communication.

In a traditional bricks and mortar operation, the sales assistant would have the opportunity to talk with a potential customer, find out their needs and wants, give advice, answer questions, and guide them to a point where the sale can be closed.

If only we could have talked with the online customer at the same time of shopping cart abandonment, at least 33% more of these potential sales could have been closed (eStara, Click To Call Services: The Right Call For Your Enterprise).

Unfortunately, websites are just not able to bridge the missing link in providing personal communication and interaction with the customer at the point of sale. Or are they

Love him or hate him, this is what Bill Gates said at the ETRA Conference in Belgium. In the future, there will not be any significant web sites that do not contain this capability. The question is, How significant do you want your website to be

What was Mr Gates talking about Click To Call. It 8218;s the missing link. A simple button that is contained on a website or in an email which initiates a telephone call between current or potential customers and clients and the online business. A mini banner ad that links to a live human being when clicked, bridging the gap from static online sales information, to dynamic personal sales contact.

A new Australian based website, ACAu Travel Call (www.acautravelcall.com), has recently been launched, providing business with a hassle-free, inexpensive solution for incorporating Click To Call technology into their online activities. Utilising existing landline and mobile infrastructure, the service provides serious online marketers with a dynamic, sales driven tool for boosting their e-business.

This is such exciting technology, and website owners do not necessarily need to have a big online presence or marketing budget to take advantage of it, stated ACAu Travel Call site owner, Matt Halloran. It s available for all online businesses, it s global, it s inexpensive, the phone lines are crystal clear, the call rates are cheap, and website owners have complete control over how the system is utilised within their online business.

Businesses who have utilised Click To Call solutions on their website have doubled sales and booking completion rates. (Forrester Research, May 5, 2005 Click-To-Callback Bridges The Cross-Channel Gap by Bob Chatham with Nate L. Root and Elizabeth Backer). Those who choose to utilise the ACAu Travel Call Click To Call service as a part of their online marketing strategy are in fact only charged for calls made. There are no contracts or upfront fees, and ACAu Travel Call advises that their call rates start from well under USD 15c per minute in most cases.

We use existing telephone lines, so there is no investment in equipment or software required to enable or utilise the service, explains Matt, 8222;It is simply a case of registering online, and linking a button with a simple line of code into your website to get up and running. It costs your customers absolutely nothing and it can be set to be as global as you want it to be. This really is a significant generational development in online sales tools available for e-businesses in the market today.

ACAu Travel Call is currently offering a number of free research and discussion papers, providing information on how Click To Call services can assist online businesses in boosting sales and reduce shopping cart abandonment. Details on this new technology can be found on the ACAu Travel Call website (www.acautravelcall.com).

About ACAu Travel Call

ACAu Travel Call is a service operated by Accom.Com.Au Pty Ltd. The company runs a number of their own travel and tourism related websites, including Accom.Com.Au, FrogandToad, Stay In Queensland, and Accom America, generating up to 70,000 site visits per month. The launch of ACAu Travel Call marks a shift in focus of the company into industry support services for online businesses, with a brand new travel, tourism, hospitality and leisure industry advertising and marketing portal also due to be launched later this year. The principal of Accom.Com.Au Pty Ltd is Matt Halloran, who has over 18 years travel and hospitality industry experience, and has been involved in web site design since 1994.

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Media Enquiries:
Matt Halloran / Director / Accom.Com.Au Pty Ltd
Sydney Australia
Phone (+61 2) 9730 3766
Mobile:0425 344 124





Who You Gonna Click To Call