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Avoiding the Churn Burn Loyalty Influencers and Churn Potential for...

Research and Markets (http://www.researchandmarkets.com/reports/c25268) has announced the addition of Avoiding the Churn Burn: Loyalty Influencers and Churn Potential for Core Residential Services to their offering.



Loyalty and churn continue to be key, and often elusive, factors for subscriber growth. This report examines drivers for loyalty and churn, and the relationship between the two, based on primary structured research on the US residential market. Detailed segmentation analysis based on income, age, ethnicity, and geography is provided.



Chapters Contained in this report:

Executive Summary

Methodology

Forecasting Techniques

Structured Research Sources

Consumer Telecom Survey, 2005

Consumer Internet Survey, 2005

US Census Bureau

Market Demographics

US Population

US Population by Age

US Population by Ethnicity

US Households

US Households by Income

Usage

Incidence of Usage By Income of Respondent

Incidence of Usage By Age of Respondent

Incidence of Usage By Ethnicity of Respondent

Incidence of Usage By RBOC Region of Respondent

Loyalty Influencers

The Influence of Bundled Offerings

Strategies for Creating Loyalty

Churn Potential

Drivers of Churn by Service Type

Correlation Between Loyalty and Churn

Only a Negative Influencer

The Cost of Churn

Customer Segmentation

Money to Burn: Income and Churn Potential

Life-Cycle: Age and Churn Potential

Culture Shock: Ethnicity and Churn Potential

ILEC Regional View

The Incumbent Loyalty Edge

Churn Potential by Region

Regional Demographics and Regional Churn

Provider-Specific Strategies

Conclusion

List of Tables



Companies Mentioned:

BellSouth

Comcast

Cox Communications

Qwest

Verizon



For more information visit http://www.researchandmarkets.com/reports/c25268



Laura Wood

Senior Manager

Research and Markets

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Fax: +353 1 4100 980

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