Low Budget Cable Show Inks Ad Deals With Amazon and Apple
While the terms of this ad deal are undisclosed, this is clearly a boon for Redeemed Media, which just a few months ago, according to the company's president and founder T.G. Leonard, was considering not only pulling the plug on Drama-Free TV, but also giving up its aspirations to parlay the socially conscious, progressive, inspirational and intelligent rap music video and variety show content into a 24/7 cable network.
Since its creation in early 2005, the cable and internet show with dreams of one day being the next MTV or BET has struggled to find both advertisers and sponsors. So while this deal is a major step toward DFTV becoming more than just another low-budget regional cable show, T.G. Leonard is veiling his optimism with a sense of caution.
DFTV touts itself as being the only show in America that targets rap and hip-hop music aficionado's that it calls "hip-conservatives." Hip-conservatives are those who love the rap genre but are tired of the profanity, sexual innuendo, and gangster themes so prevalent in the music and videos. Even though the Amazon and iTunes deals will help DFTV reach a larger audience, Mr. Leonard reports "until the mainstream media begins to give equal access to "would-be" MTV and BET competitors, shows and "wanna-be" music and reality-based networks will continue to struggle."
According to Mr. Leonard, Drama-Free TV's current windfall could be seen as "David's first two smooth stones." a reference to the biblical depiction of David, who chose five smooth stones in his attempt to slay the giant named Goliath.
Low Budget Cable Show Inks Ad Deals With Amazon and Apple
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