The Weather Channel Interactive Gears Up for the Summer Games



The Summer Games are coming, and The Weather Channel will be covering all the weather action. The Weather Channel Interactive will provide a unique perspective on the weather conditions and their impact on the athletes and competition during these games. The daily coverage on weather.com will include comprehensive coverage on the day's events, the impact of the local climate and a detailed forecast for each venue.

Complete coverage will begin August 5 at www.weather.com/olympics. This exciting combination of location reports, exclusive features, weather technology and sport will include:

- Detailed, interactive street-level maps of each venue to show current weather conditions

- On-location video forecasts and reports, including the impact of weather conditions on athletes

- Photo and video slideshows of the Games to see what it's like to be there

- Behind-the-scenes news stories and blog entries related to the Games, including air quality and conditions in Beijing

- Complete weather information and forecasts for every event

- Articles and video on current impact and history of weather during the Games

On air, The Weather Channel programming will include forecasts for Beijing and event locations throughout China. Meteorologists will also report on weather and air conditions throughout the Summer Games.

About The Weather Channel Interactive:

The Weather Channel Interactive (TWCI) is the leading provider of broadband and wireless weather products including weather.com The Weather Channel Desktop and The Weather Channel Mobile. weather.com the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCI reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCI also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including www.weather.co.uk, www.meteo123.com, www.wetter123.com, www.canaldotempo.com and www.weather.com/espanol. For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit www.weather.com/press.





The Weather Channel Interactive Gears Up for the Summer Games