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Bodog Boss Pulls Off April Fools Day Prank with Calvins Heir

The show that was slated to rock the socks off reality TV has been revealed as a hoax.

Calvin's Heir, the reality show where nine women compete to birth a baby worthy of inheriting the Bodog Empire is an April Fool's gag pulled off by Calvin Ayre himself.

"Being surrounded by nine wailing babies Not in this lifetime," said Bodog's billionaire founder.

"Although I'm sure the networks will be sniffing this idea out and turning a perfectly hilarious April Fool's joke into yet another insane reality TV show - one I wouldn't star in for all the money and fame in the universe."

So the still eligible Ayre has not knocked up nine women. He will not choose the baby worthy of becoming his namesake, and they will not be living in a house together fighting over ice cream sandwiches.

The artificially large ladies featured in the show's faux promo video are, in fact, Bodog staffers who (as far as we know) have not agreed to, um, provide the boss with an heir.

To see all their crazy fetal attraction action, including the extended, behind-the-scenes blooper reel, visit www.calvinsheir.com

It's fun. It's sexy, and we promise, no lactation.

About Bodog Entertainment

Bodog Entertainment (bodoglife.net) offers a host of entertainment services, including: an international television production division, which produces television series such as Bodog Fight and Calvin Ayre Wild Card Poker , Bodog TV; an international million-dollar band search competition and accompanying TV series, Bodog Battle; an international record label, Bodog Music; a publishing division (with an online magazine, BodogNation, and blog, BodogBeat); a fantasy football site, Bodog Fantasy; and an events department renowned for producing parties that are stunning, chic and celebrity-filled. Bodog Entertainment Founder Calvin Ayre is recognized as a world authority on branding in the digital entertainment industry and was featured on the cover of Forbes magazine's best-selling 2006 "Billionaires" issue. For more information, contact Media Relations at pr @ bodoglife.net.

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