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devilfish and Verbie Bring You the Argument Killer Facebook Application...

How many times have you got to a point in an argument where all avenues have been explored and you seem to have hit a wall It happens to the best of argumentative characters. All you need is one quick witticism to kill the argument dead. Celebrating the launch of Dave'ss new panel show Argumental starring John Sergeant, Marcus Brigstocke and Rufus Hound (Mondays at 9.40pm on Dave), devilfish and Verbie have developed the Argument Killer application exclusively for joindave.co.uk and Facebook.

Any subject is up for grabs, just type it in to the application and a stream of wise words and clever putdowns will come your way. Memorize these, and next time you have argued yourself in to a corner, bring them out and look intellectually superior.

Having delivered the exciting new Dave site for UKTV, the Argument Killer application is the icing on the cake which allows us to showcase the tone and level of witty interactivity that can be brought to life for users. Be careful though, it'ss kind of addictive. said Matt Cole, Creative Director at devilfish.

The application can be accessed from the Dave site and through Facebook.

http://dave.uktv.co.uk/shows/quizcoms/argumental/

http://apps.new.facebook.com/argumentkiller/

With the Argument Killer application, we show how UKTV can use Facebook to drive viewing numbers and boost audience engagement. In this case, the application empowers the programme Argumental with a relevant, interactive tool that emerges from the heart of the show, connecting audience members with the actual experience awaiting when they watch the programme, said Carl-Johan Grund, Managing Director for Verbie, the application design and development company.

Client: UKTV - Dave'ss channel head, Steve North

Agency: devilfish

Creative Director: Matt Cole

Application Design 's38; Development: Verbie

Producer: Kate Bush

For more information please contact:

Mira Bajagic

devilfish

mira@devilfishonline.co.uk

http://www.devilfishonline.co.uk

+44 (0)207 240 9222

Carl-Johan Grund

Verbie

carl-johan.grund@verbie.com

http://www.verbie.com

+44 (0)788 4388457

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