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Lindsay Lohan Johnny Depp Britney Spears Colin Farrell Scarlett Johansson...

Lindsay Lohan, Johnny Depp, Britney Spears, Colin Farrell, Scarlett Johansson and Leonardo DiCaprio Light-Up. According to Dr. Michael Rabinoff, celebrities are Turning Our Kids into Smokers.

In his new book, Ending The Tobacco Holocaust (http://www.TobaccoBook.com According to the World Health Organization, 1 Billion people will die from smoking in this century.

Find out in the book about the Hollywood connection to today's tobacco holocaust, including:

Whether Tinseltown is "addicted" to smoking. Are stars biologically prone to addiction Learn about the "reward deficiency syndrome" and how that might affect some movie stars, as told through the life history of Robert Downey Jr., Nick Nolte and Mel Gibson. Learn how, of all the addictions they had, they were able to stop all of them but one... smoking.

Brazen tobacco product placement in famous movies, from Men in Black 2 to The Longest Yard.

Why Jennifer Aniston, Orlando Bloom, Kate Moss and Keira Knightley will likely age quicker than other stars, because of their smoking behavior.

The positive reasons Julia Roberts, Ben Affleck, Brad Pitt and Angelina Jolie stopped smoking (HINT: They wanted to help and save other lives besides their own.)

Why efforts to curtail smoking in movies are backed by the World Health Organization, the American Medical Association, the American Academy of Pediatrics, the American Lung Association, the American Heart Association, and many other prominent medial organizations. These organizations endorse the following 4 policies as necessary to effectively decrease the effect of smoking in movies on our children and underage teens:

1. Rate new smoking movies "R".

Any film that shows or implies tobacco should be rated "R." The only exceptions should be when the presentation of tobacco clearly and unambiguously reflects the dangers and consequences of tobacco use or is necessary to represent the smoking of a real historical figure.

2. Certify no pay-offs.

The producers should post a certificate in the closing credits declaring that nobody on the production received anything of value (cash money, free cigarettes or other gifts, free publicity, interest-free loans or anything else) from anyone in exchange for using or displaying tobacco.

3. Require strong anti-smoking ads.

Studios and theaters should require a genuinely strong anti-smoking ad (not one produced by a tobacco company) to run before any film with any tobacco presence, in any distribution channel, regardless of its MPAA rating.

4. Stop identifying tobacco brands.

There should be no tobacco brand identification nor the presence of tobacco brand imagery (such as billboards) in the background of any movie scene.

Public opinion polls have also shown that the majority of Americans support these measures.

Why what the Motion Picture Association of America (MPAA) has recently agreed to do, to consider giving some movies with smoking an R rating, is a good first step, but isn't enough. Why public health officials are still upset with the MPAA. The American Medical Association states that "The Motion Picture Association of America's (MPAA) decision to 'consider smoking as a factor' when rating movies does nothing to ensure that children and teens are not exposed to and influenced by on-screen smoking. By failing to implement a mandatory R-rating system for smoking in movies, the MPAA has ignored the gravity of the health threat that on-screen smoking poses to children and teens." (http://www.TobaccoBook.com)

The author of Ending the Tobacco Holocaust, Michael Rabinoff D.O. Ph.D., (Elite Books, November 2006, hardcover, $24.95, ISBN 1-60070-012-8, available at local bookstores, Amazon, Borders, Barnes and Noble) is a psychiatrist with many public presentations to his credit. He has a driving passion to get the message of the book to a wide audience, and the ability to engage experienced professionals to assist him towards that goal. More information about the book, and additional free information, can be found at

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