Toy Industry Crisis Could Spread To Hit Character Brands Says Crisis PR Expert Brian Dobson of DobsonPR.com
To protect brand values, owners of popular kids characters should step up crisis control to prevent image damage resulting from the string of toy recalls by
industry leader Mattel Inc., said Brian Dobson, whose
Toy Industry Crisis Could Spread To Hit Character Brands Says Crisis PR Expert Brian Dobson of DobsonPR.com