BMD to Dist Ronda Toys in US



May 9, 2005 -- Brand Marketing and Distribution (BM&D) announced today an agreement with Ronda S.A., a leading international toy and children's product manufacturer based in Colombia, South America, to distribute the company's product in the U.S.

BM&D will be the exclusive supplier to bring RONDA's61650; proprietary branded Spanish and bilingual educational products to U.S. retailers nationwide.

"We are very excited to be working with such a prestigious international toy manufacturer as Ronda," Ted Barbur, head of BM&D, said. "With over 6.5 million Hispanic-American children in the States, it is a tremendous benefit to make Ronda products readily available to all Americans."

According to Barbur, BM&D will distribute Ronda products nationwide with a concentrated effort to deliver Ronda product to retailers that are located in high population Hispanic markets in the U.S.

Alberto Franco, Vice President of International Sales and Operations said, "Our products are in excellent hands at BM&D. The company is the only distributor that we feel has the same expertise, quality assurance, and specialized service that Ronda is committed to providing to the Hispanic communities and Spanish-English language educational outlets in the U.S."

About Brand Marketing & Distribution:
Brand Marketing and Distribution LLC, headquartered in Miami, Florida, is a specialized distribution service to manufacturers for supplying Spanish educational and cultural products to retailers and consumers in Hispanic-American and Latin-American communities. BM&D is the first specialty distributor established as a channel to meet the needs and demands of the fast growing Hispanic population in the United States. The company offers its expertise to deliver products from domestic and international manufacturers to certain mass-market retailers, specialty stores, independents, vendors, and other merchants. BM&D is a solution to international manufacturer's importing needs with a centralized location and authority in the U.S. that can accept and fulfill Spanish/English products, educational items, books, games, puzzles, and other Spanish cultural items to U.S. buyers and retailers.

About Ronda:
Ronda, based in Colombia, South America, was founded in 1960. The company manufactures educational and recreational board games and puzzles, as well as products in the party goods, stationery, and dinnerware categories. In addition to proprietary products, Ronda holds licenses in all of its product categories for product sales in Central and South America. Ronda is a licensee with several major licensing agents, such as Disney, Mattel, Warner Bros., and Nickelodeon for several highly successful character properties, including Barbie, Sesame Street, Looney Tunes, Winnie the Pooh, Snoopy and Friends, Blue's Clues, Sponge Bob Square Pants, and Dora the Explorer, among others. The company is also an OEM service as a strategic partner of Hasbro.

In addition to its Colombia headquarters, Ronda has subsidiaries in Costa Rica, Ecuador and Venezuela as well as exclusive distributors in Mexico, El Salvador, Honduras, Nicaragua, Panama, The Dominican Republic, Puerto Rico, Chile, Argentina, and Uruguay.





BMD to Dist Ronda Toys in US