JC Whitney Launches New Marketing Campaign with Launch of New Site



JC Whitney, the home of 's8216;Everything Automotive's8217;, announced a re-launch of its eCommerce Web site, www.jcwhitney.com. Building on the success of last year's8217;s redesign, the updated design gives new meaning to the phrase 's8220;easy to use's8221;. More products, larger images, and improved navigation all contribute to a better-than-ever auto parts shopping experience for the customer.

New and returning customers will be greeted with a bright, clean design. 's8220;Browsing for parts and accessories has never been simpler's8221;, says Michael Hill, eCommerce Creative Manager. 's8220;On our product listing page, customers can 's8216;hover's8217; over the product image to learn more about it. When viewing product details, the customer can browse the entire category without the annoying process of moving 's8216;in and out's8217; of different screens. They can essentially stay on the same page's8221;.

JC Whitney continues to invest millions of dollars into the Internet business to maintain its dominant position in the aftermarket auto parts industry. With here-today-gone-tomorrow Web companies appearing daily, JC Whitney is the automotive accessories retailer that customers can trust and depend on. 's8220;JC Whitney can provide customers with services and guarantees that others cannot match's8221;, says Geoff Robertson, Vice President of eCommerce. 's8220;Our enormous investment in product data demonstrates our commitment to provide customers with products that are guaranteed to fit their vehicle. Our continued investment in our call center and state-of-the-art warehouse facilities allow us to handle customer questions in real-time and deliver our in-stock products in 24 hours or less's8230;often the same day.'s8221;

Along with the redesign, JC Whitney launched its 's8220;100% Satisfaction's8221; campaign. Customers are guaranteed they are getting the lowest price because their purchase is backed by a 's8220;Best Price's8221; promise. If a customer can find a better price, JC Whitney will match it. Furthermore, if customers have any issue with any product, they can return the item within 90 days for an exchange or refund. 's8220;This is more than just a relaunch of a Web site, this is a relaunch of the JC Whitney brand on the Internet's8221;, say Larry Marmon, President. 's8220;At the core of our success is customer satisfaction. Based on customer feedback, we wanted to respond quickly to their needs and exceed expectations in the process. The new Web site combined with our 100% Satisfaction Guarantee achieve just that's8221;, says Mr. Marmon.

Products can be found in the main shop as well as the top specialty shops that include the truck accessories shop, Jeep accessories shop, motorcycle accessories shop, and the new auto parts counter replacement shop.

's8220;To stay ahead in this business, you can's8217;t just keep up with trends you have to set them's8221;, says Mr. Robertson. 's8220;As more of the automotive aftermarket shifts online, JC Whitney will be where it's8217;s always been's8230;at the forefront. This is just the first of many exciting developments to be expected from JC Whitney this year's8221;.    

About JC Whitney & Co
Established in 1915, JC Whitney & Co. is the largest direct marketer of name-brand automotive parts and accessories, providing everything automotive with more than 1.3 million items covering more than 25 million automotive applications from the latest model year back to the 1920s. JC Whitney offers products for virtually any vehicle -- automobiles, trucks, motorcycles, and more -- through its comprehensive family of general and vehicle-specific catalogs and on the World Wid





JC Whitney Launches New Marketing Campaign with Launch of New Site