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Auto Dealer Traffic CEO to Speak at The Kelsey Groups Drilling Down...

Auto Dealer Traffic, Inc., a leading automotive Search Engine Marketing (SEM) company, today announced CEO Todd Swickard will be a featured speaker at "Drilling Down on Local '08: Marketplaces," The Kelsey Group's upcoming conference about the transition of local advertising from offline to online platforms. The conference takes place April 30 to May 2 in Seattle, Washington. Swickard will participate on a special automotive panel titled, "The Cutting Edge Vertical Breakouts" from 2:30 p.m. to 3:15 p.m. on Thursday, May 1. Fellow panelists include Cliff Banks, editor of Ward's Automotive, Mitch Golub, president of Cars.com and Michael Yang, general manager of Yahoo Autos and Real Estate.

Swickard founded Auto Dealer Traffic in 2001 and rapidly grew the company into a leading Search Engine Marketing (SEM) with a management philosophy of providing results driven strategies with a high return on investment and vendor accountability. He has been a featured speaker at numerous high profile industry conferences including a JD Power Automotive Internet Roundtable and last month's Ward's Dealer Business Automotive Spring Training Conference in Tampa, Florida. Swickard's SEM knowledge and expertise has helped dealers nationwide implement successful online marketing campaigns that significantly increase sales.

"The Kelsey Group has done a phenomenal job of tracking the industry's shift toward online advertising," said Swickard. "Many dealers are struggling with down trending sales and want to maximize the ROI of their ad spend. This conference is an ideal forum to discuss online opportunities that can help dealers succeed despite current market conditions."

Auto Dealer Traffic is a premier provider of comprehensive, technologically advanced and highly effective search engine marketing programs to help drive new and used car sales. The company's proprietary software can be implemented at any size dealership and on any existing Web site platform to significantly increase qualified buyer traffic to a dealer's site. ADT's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

"We have assembled an extraordinary line-up of speakers for Drilling Down '08," said Peter Krasilovsky, program director, Marketplaces and Drilling Down conference chair. "This year's conference takes a fresh look at the local advertising space, with a major focus on verticals, community and classifieds. We are fortunate to have Todd among our roster of speakers, and we look forward to his contribution to this event."

About Drilling Down on Local '08: Marketplaces

Drilling Down on Local '08: Marketplaces is The Kelsey Group's 14th conference since 1997 devoted to interactive local media and local online commerce. This is the event for understanding and tracking the rapidly evolving online vertical and classified market space. The agenda will examine how local offline dollars are making their way to new online vertical and classified sites, with a focus on key developments and opportunities surrounding high-value verticals such as: real estate, auto, home and garden, weddings, events, travel and movies. Attendees can expect to come away from this event with an understanding of emerging business models, sales channels and content and traffic aggregation strategies. For more information visit www.kelseygroup.com/drillingdown2008.

About Auto Dealer Traffic Inc: (www.autodealertraffic.com)

Auto Dealer Traffic, Inc. is an Internet and search engine marketing company headquartered in Columbus, Ohio. Auto Dealer Traffic specializes in routing automotive consumer traffic to web sites and has been an industry leader since 2001. It is a Google certified company, as well as being certified partners of Yahoo! and MSN. Auto Dealer Traffic's proprietary software and SEM strategies are the most effective methods available for increasing traffic to web sites and generating more leads. For additional information, please visit http://www.autodealertraffic.com.

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