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Local Travel Agents Score Above 90

Nine out of every ten people interviewed booked a holiday last year through one of their local travel agents. Six of these people had not even considered booking online. The other three people had considered booking online, but went to their local travel agent in the end.



The most popular reasons for opting for the local traffic agent were:



- ease of use the travel agent helped them to choose the type of holiday and select from alternative destinations;

- brochures were readily available to look through and to take home;

- advice and recommendations specific to their chosen holiday and destination;

- handling the booking and paperwork;

- advice on discount and last minute deals.



For 60% of those interviewed, the reasons for not considering to look and book online were very much assumptions along the lines of the thinking given above. People expected that an internet search would not be easy. They did not know where to start. There were no glossy brochures or magazines to browse through. There was nobody to give advice or make recommendations. They would have to arrange all the bookings and paperwork themselves. And they could not take advantage of last minute deals available through a travel agent. Six out of ten people held the views stated here.



The 30% who initially did consider an internet booking, eventually finished up at the local travel agent's offices, because the online websites fell short in one or more of the areas stated above. So ease of use seems to be the main driving force behind the decisions taken by holiday makers.



Online websites such as www.global-ads.nl have come a long way in recent years regarding ease of use. They present the holiday maker with an overview of holiday types to browse through. There are destination guides for countries and cities. Last minute deals are readily available. And many hotels and airlines offer lowest price rates and tickets online. And availability calenders and direct price quotes make online booking simple and easy for the holiday maker.



The 10% who did book online did so at www.global-ads.nl and similar online travel websites that strive to implement the lessons learnt from this survey. At www.global-ads.nl the incentive is high to reach the 90% of holiday makers who have yet to experience the lowest prices and quality deals available over the internet.

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