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TotallyJewishTravelcom SederOlamcom merge



TotallyJewishTravel.com the Jewish vacation portal, and SederOlam.com the world's most comprehensive local Jewish community information site, have merged to create the definitive resource for the Jewish travelling public. The combined website, which operates under the TotallyJewishTravel.com brand, offers its users the best in Jewish and Kosher travel information, services and features.



The new site features a clean, vibrant interface; an extensive directory of local information for every Jewish community in the world; and the most extensive range of Jewish and Kosher vacations, including Passover hotels, resorts and cruises, as well as trips to Israel and non-profit sponsored missions. Local weather, currency exchange, Shabbat times and other useful information can be accessed easily across the site.



In addition, users can access extensive forums and message boards where they can read or post travel stories, reviews, and photo albums and an Ask-the-Rabbi section with travel-related questions. All content on TotallyJewishTravel.com will be constantly monitored and updated by a dedicated editorial team.



The unique demographics of the global Jewish market underscore the value TotallyJewishTravel.com offers to its audience. An affluent, well-travelled group, Jewish travellers are more likely to take multiple annual vacations, own vacation property, and stay at luxury hotels and resorts than comparable families in the general population. The challenge of observing Kashrut and Shabbat in far-flung locations; finding regular synagogue services; locating sites of Jewish interest for the independent traveler, or selecting the perfect Kosher vacation make the content on TotallyJewishTravel.com particularly valuable to the site visitor.



Totally Jewish Travel ("TJT") was launched in 2001, and has become the definitive online guide to Jewish and Kosher vacation travel, with over 300 travel companies using the site to promote their international programs. TJT's chief executive, Raphi Bloom, is Sales and Marketing Director in the merged company. TJT is a subsidiary of Totally Plc, a London-based publicly traded publishing and communications company focused on the Jewish market.



"This merger creates a website that offers the Jewish traveller an all-inclusive place to find any information on their travel plans, whether they are travelling independently or with a package tour, as well as the ability to share that experience with family and friends," stated TJT's Raphi Bloom. "The merger is a perfect synergy for both companies."



SederOlam was launched in 2001 as a hobby by globetrotting technology executive Yaniv Madar. "It was always a challenge finding Jewish information and Kosher products in cities where I travelled. I began to aggregate all that data, and SederOlam grew rapidly to offer information on over 10,000 restaurants, hotels, synagogues, and other resources. SederOlam has become the best source for the business or leisure traveler seeking knowledge about any Jewish location." said Madar, who serves as President of the new company.



User feedback to the merger news has been very positive. "The site is tremendously informative. I found detailed information on cities that I visit frequently," said Alan Rabinowitz, a business consultant who travels often for work and pleasure. "I can get everything I need to know from a single location, and share it with others."



Jewish community representatives are pleased with the new site. "We want visitors to find all the amenities we offer, from times for services, to kosher restaurants, to home hospitality contacts. This site really provides all the information our visitors need," stated the program director of an Atlanta synagogue.



The new partners are excited about the user experience and in-depth recommendations the site provides. "It's what every Jewish traveller has needed all along - everything they need to know about every travel option, in one easy-to-use website," said Bloom.



The new site launched in English on August 1, 2005 at www.totallyjewishtravel.com. The Hebrew and French sites are currently due to be launched at the beginning of September 2005.






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