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Prime Factors Targets the Prepaid Market with Support from MercatorAdvisory...



Prime Factors, Inc. (http://www.primefactors.com) has engaged Mercator Advisory Group (http://www.mercatoradvisorygroup.com) to further penetrate the network branded prepaid card market. Most leading secure personalization bureaus use Prime Factor'ss Bank Card Security System (BCSS) (http://www.primefactors.com/what_bcss.html) to create branded credit and debit cards.





Several prepaid card companies have recently acquired BCSS solutions because they reduce the cost of custom programming to generate security codes and PINs. The software helps accelerate time to market for new network branded prepaid card programs.



BCSS doesn'st break the bank or overwhelm a development team, said Patrick Riley, president of Prime Factors. Based on our current success we'sve engaged Mercator to help us address the unique attributes of the prepaid industry so that we can maximize our market penetration.



Prime Factors will leverage Mercator'ss extensive knowledge of the prepaid industry to qualify the most lucrative opportunities in 33 prepaid market segments.



We'sre looking for companies either considering a network branded prepaid program, planning one or looking to replace their custom code with industry leading software, said Riley. BCSS will save them time and money in developing a system for issuing cards and processing transactions.



Customers rely on BCSS to keep them current with the latest security standards established by Visa's174;, MasterCard's174;, Discover's174; and American Express's174;. BCSS also keeps issuers and processors current with security requirements for different types of plastic media: magnetic-stripe cards, smartcards (chip cards) or contactless cards (EMV and RFID cards).



About Prime Factors:


Prime Factors, Inc. (www.primefactors.com) develops enterprise encryption and key management software that reduces risk and helps companies achieve their security goals. We specialize in: 1) simplifying key management; 2) protecting data in use and at rest in a flexible way; 3) protecting data exchanged with trading partners; 4) meeting stringent requirements for secure personalization established by Visa's174;, MasterCard's174;, Discover's174; and American Express's174;. Our software is cross-platform compatible and reflects knowledge gained since 1981 when Prime Factors was founded. Prime Factor'ss Bank Card Security System saves time and money by reducing the amount of custom programming required to meet security standards established by Visa, MasterCard and others.



About Mercator Advisory Group:


Mercator Advisory Group (www.mercatoradvisorygroup) is the leading, independent research and advisory services firm exclusively focused on the payments industry. The research firm delivers pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world'ss largest payment issuers, merchants, acquirers, processors, and associations to leading technology providers and investment firms that serve the space.






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