Imperial Optical Inc Introduces its Contact Lens Success Program Guarantee

April 12, 2005 -- Imperial Optical, Inc., the leading independent wholesale contact lens distributor in North America, today launched its "Contact Lens Success Program" guarantee. The "Program" provides eyecare practitioners with a full refund on up to two opened and partially used boxes of disposable contact lens es that are returned as a result of a patient's unsuccessful transition to contact lens es and/or a patient's unsuccessful conversion from one contact lens product to another.

David Pearce, Imperial Optical's Marketing Manager said, "After talking with many independent practitioners, it became clear that Imperial Optical could take a leading position in the contact lens distribution marketplace by developing a no-hassle return policy to support practitioners who offer a contact lens success program to their patients. I strongly urge all independent ECPs to develop a contact lens success program. Eyeglass-wearing patients are more likely to give contact lens es a try, either as a lifestyle supplement to their glasses or a full-time transition, if there is little or no financial risk involved."

"Imperial Optical is devoted to finding new and innovative ways to help independent eyecare practitioners be more successful. I hope that more of our ECP strategic partners will develop and implement a contact lens success program knowing that Imperial Optical is here to take back, at a full refund, the lenses from patients whose transition was unsuccessful," Pearce concluded.

The "Contact Lens Success Program" guarantee will give eyecare practitioners a full refund on up to two (one box if the Rx is the same for both eyes) opened and partially used boxes of disposable contact lens es. A patient name will be required at the time of order specific to their prescription. Whether ECPs order one box or eight for their specific patient, Imperial will credit the purchase price of the entire order when the unused and undamaged boxes are returned with the opened and partially used box(es) (some restrictions apply - see terms of guarantee at: www.imperialoptical.com/contactlenssuccessprogramguarantee.aspx ).

Imperial Optical, Inc., founded in 1989, is the largest independent wholesale contact lens distributor in North America specifically focused on providing eyecare professionals with one-stop access to a superior selection of value-priced, top quality, branded contact lens es and a commitment to customer service known throughout the industry as the "Imperial Advantage." To learn more about Imperial Optical, Inc., the "Imperial Advantage" or how to become an Imperial Optical Strategic Partner, visit www.imperialoptical.com.

Imperial Optical Inc Introduces its Contact Lens Success Program Guarantee

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Imperial Optical Inc Introduces its Contact Lens Success Program Guarantee

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