Convenience is likely to continue to drive the daily disposable, biweekly, and monthly disposable (the three widely used disposable types) lens markets, while sales of conventional soft lens, and rigid gas permeables are expected to slide further. The latest in technological developments has brought soft contacts made of silicone hydrogels to the global marketplace, a scientific advancement expected to revolutionize the extended wear lenses segment. Of the total 125 million wearers of contact lenses worldwide, approximately 50% are projected to shift to silicone hydrogel lenses (http://www.strategyr.com/MCP-3210.asp) is estimated at US$1.6 billion in 2007. Growth in contact lens care solutions has remained relatively flat and is expected to continue the same trend through 2010. With the arrival of disposable soft lens and their rapid acceptance, the need for lens care solutions has been minimized to a great extent. Growth in the segment is centered on sales of multi-purpose solutions.
The market for contact lens and lens care solutions is highly competitive and concentrated. Companies compete on the basis of factors such as product performance, price, marketing, and
distribution reach. The contact lens market is dominated by Bausch & Lomb, CIBA Vision, CooperVision, and Vistakon/Johnson & Johnson. Leading players in the lens care solutions
market are Bausch & Lomb, Alcon, Advanced Medical Optics, and CIBA Vision.
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