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ZEISS and Transitions Present Picture Perfect Promo

Two of the most recognized names in eyewear, Carl Zeiss Vision and Transitions Optical, have created an innovative product partnership that comes with a picture perfect offer.

Now through December 31, 2008, eyewear customers who visit a ZEISS Certified Practice in their area can enter to win special incentive prizes as appreciation for their interest. Entry forms can be downloaded at www.bestglasses4me.com. Visitors may select their city of residence. Sixteen city regions are included in this special offer.

Patients will also be able to experience precision optics through the GT2's8482; by ZEISS progressive lens and see, firsthand, the performance of Transitions's174; lenses, which automatically adjust to changing light.

This promotion is the brainchild of collaboration between Carl Zeiss Vision, a leader in precision optics for more than 160 years, and Transitions Optical Inc., #1 recommended brand of photochromic lenses by eyecare professionals worldwide.

Carl Zeiss Vision and Transitions Optical are a strong complement to one another and provide a superior product to the optical market.

Media Contact:

George Evans

george@brandwidth.com

(317) 238-3044

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