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InTwoFocus is Europes first Web video marketing agency specialisingin...

Web video is the perfect way of communicating with older Web users says Dick Stroud, joint MD of The 50-plus marketing video agency (http://www.intwofocus.com). We are reaching a tipping point when Web video becomes a necessity, not an optional add-on.

Dick Stroud, the founder of the marketing agency 20plus30 (http://www.20plus30.com) and author of The 50-plus Market has partnered with the international photographer and video producer, Gerald Wortman, to create InTwoFocus - Europe'ss first video marketing agency focusing on the older market.

I thought that running my own my photography in advertising and editorial businesses in London, Paris and New York was exciting but the experience of being at the forefront of such a major marketing revolution is a whole new game, says Gerald Wortman.

What does InTwoFocus do It helps companies communicate with the decade'ss most important consumers, the 50-plus, with the decade'ss most important digital innovation, Web video.

The things that make InTwoFocus unique is its understanding about marketing to older consumers, its experience of digital marketing and its pioneering work with Web video. These are invaluable skills to have during these recessionary times.

One of InTwoFocus'ss first clients was i-to-i, the UK'ss leading 'svolunteering's holiday company. This is what Deirdre Bounds, the company'ss founder said: InTwoFocus took the time to understand our business and its unique challenges and translated our marketing objectives into Web video that will work with our older customers.

About InTwoFocus

Founded in early 2009 , InTwoFocus is a Web video agency that creates video content that transforms the way its clients communicate with older consumers. Further information about the company is available at InTwoFocus (http://www.intwofocus.com).

Founder'ss backgrounds

Gerald Wortman has a background in photography, film and advertising. He started as a fashion photographer, with David Bailey, before moving to New York and Paris where he worked for Harpers Bazaar, Glamour, Vogue, and Elle. He then moved to London and formed his own video production company.

Dick Stroud was one of the UK'ss pioneers during the dot.com era when he published his ground breaking book Internet-Strategies. Most recently he partnered with OMD, the media agency, and published The 50-Plus Market (http://www.the50plusmarket.com) the UK'ss best selling book about 50-plus marketing. His consultancy 20plus30 advises companies about all aspects of 50-plus marketing.

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