BrandJury.com is inviting advertisers and Internet users to enroll in the site's December 3rd private beta launch. Aimed at promoting a collaborative dialogue between online marketers and Internet users, BrandJury.com combines content management tools, social networking features and voting modules into what the site's founder, Bill Nones, calls "the web's first Marketing 2.0 platform."
The platform will allow advertisers and Internet users to upload and convert advertisement into compelling and interactive site content subject to community reaction and feedback.
Positive reaction and feedback will elevate an ad's visibility and motivate advertisers to adopt the changes the community suggests. "It is very much like Digg for ads, but with a lot
more features," says Nones.
Sources have predicted online marketing expenditures to double by 2012, fueled primarily by consumer migration away from traditional media outlets such as television and radio. While
advertisers are eager to tap into the expanding market, many are beginning to realize how ineffective common tactics like pop-ups have become. Nones explains that "the signal-to-noise
ratio of online advertising is such that most campaigns either frustrate the target market, or go completely ignored. We've built Brandjury.com in order to change that."
Those interested in participating during the beta testing should register at