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Direct Marketing New PR Tool Means Even Small Companies can top Google...

An award-winning Houston PR firm that specializes in direct marketing launched a new website this week that shows how even the smallest companies can top Google and Yahoo! search results with optimized press releases. The new website is www.firstpagepressrelease.com.



's8220;Optimized press releases are a new development in the world of search engine exposure 's8211; and they are equalizing the playing field for small companies who want to show up right along side their biggest competitors on Google and Yahoo's8217;s search results,'s8221; said Sharon Dotson, president of Bayou City Public Relations (www.bayoucitypr.com ).



Dotson gives ten reasons why business owners should use optimized press releases as a direct marketing strategy.



1. An online press release will make Top Ten Placement 's8211; In less than 24 hours, an optimized press release, will reach top ten placement in Google and Yahoo!



2. 50,000 's8211; 100,000 's8220;reads's8221; the first week 's8211; A well-optimized press typically generates 50,000-100,000 actual reads the first week it goes online.



3. Six months on Google 's8211; Optimized press releases grip the road and remain on news portals for up to 30 days. Others live with top placement on Google's8217;s regular search engine for up to six months.



4. Direct to the target audience 's8211; An optimized press release goes directly to the target audience. End users obtain information without the filter of traditional print and electronic media.

5. Builds website page and rank 's8211; Optimized press releases build a website's8217;s page rank and relevance. Search engine ranking improves due to relevant keywords strategically embedded within the copy.



6. Get results in less than a week 's8211; In less than a week, an online press release strategically optimized with keyword-rich copy will show up in traditional 's8220;natural's8221; Google and Yahoo! web results 's8211; and remain there for six months or more.



7. Builds website page and rank 's8211; Online press releases build a website's8217;s page rank and relevance. Search engine ranking improves since these optimized press releases link back to a company's8217;s website due to relevant keywords strategically embedded within the copy.



8. No website needed 's8211; Companies with no budget for a website can still get top search engine placement with an optimized online press release. No website is required.

Optimized press releases provide new, relevant content when posted to a company's8217;s website.



9. Makes small companies look big 's8211; Even a sole proprietorship can look like big business by using well- written, properly optimized press releases. Most people associate press releases with larger, more established companies.



10. Provides new and relevant content 's8211; Online press releases provide new and relevant content when posted to a company's8217;s website.



For more information about optimized press releases and how they contribute to an effective direct marketing campaign, go to www.firstpagepressrelease.com or call (281) 859-9800.

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