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Lifetime Digital Net Monthly Records For Unique Visitors and PageViews...



Lifetime Digital (http://www.mylifetime.com/about-us/advertise-lifetime-digital-media), the ultimate digital source for women'ss entertainment, escape and play, announced today that its family of online properties set all-time records for monthly unique visitors and page views during the month of May, according to third-party tracking research conducted by comScore Media Metrix.





A total of 3.8 million unique visitors were drawn to Lifetime Digital sites, including myLifetime.com DressUpChallenge.com Roiworld.com LMN.tv and MothersClick.com in May, representing a 55% increase over the previous month (2.4 million).



May'ss visitor traffic also produced 93 million page views, by far the highest total in Lifetime Digital history, an increase of 42% over the prior month (65.5 million), according to comScore.



Year-over-year, unique visitor traffic to Lifetime Digital properties doubled (3.8 million in May 2009 as compared to 1.9 in May 2008), while page views grew by a staggering 353% (to 93 million in May 2009 from 20.5 million in May 2008).



We'sre committed to providing content that resonates with our growing audience and expect that connection to only deepen with the launches of the Project Runway (http://www.mylifetime.com/on-tv/shows/project-runway) and Lifetime Moms sites, and re-launch of MothersClick.com later this summer, said Dan Suratt, Executive Vice President, Digital Media and Business Development, Lifetime Networks. These record traffic numbers for May reaffirm our belief that we can reach more women than ever before, and are on pace for another record-breaking year overall.



Among the success stories for Lifetime Digital in May include:



>    myLifetime.com (http://www.mylifetime.com/), Lifetime Digital'ss flagship site, drew 3.2 million unique visitors (its second-highest total in two years) and a record 51.3 million page views. Visitors to myLifetime.com were attracted to the exclusive online content related to the premiere of Lifetime'ss culinary reality series Cook Yourself Thin, including recipes, tips, full episodes and extras.



Visitors also came to search for content in anticipation of the season three debut of Lifetime'ss hit drama Army Wives, for which Lifetime Digital produced six original webisodes, available throughout the month of June, and directed by Brian McNamara, who plays Brigadier General Michael Holden in the series. Additionally, myLifetime'ss Stop Breast Cancer for Life initiative, which included, among other service content, an online petition in support of the bipartisan Breast Cancer Patient Protection Act that was recently reintroduced in Congress, was a significant draw.



>    DressUpChallenge.com (http://www.dressupchallenge.com/), which celebrated its one-year anniversary in April and re-launched in May, grew in page views by more than 247% over the prior month (to 15.8 million from 4.5 million) on the strength of the re-launch, as well as the new tool from Lifetime Games - Fashion Maker. The site has already attracted more than 650,000 registered users in just over one year since its launch.



>    Roiworld.com (http://www.roiworld.com/), which Lifetime Digital launched in the U.S. in February, continued to show steady traffic, with 349,000 unique visitors and 25 million page views in May in the U.S. alone. Globally, Roiworld.com which was originally launched in South Korea before being acquired by Lifetime Digital last year, generated more than 2.6 million unique visitors and 138 million page views during May, according to comScore.



In July, Lifetime Digital will enhance its offerings with the debuts of show sites for the hit unscripted program Project Runway and its all-new companion series Models of the Runway, which will feature more than 500 exclusive broadband video clips and an extensive community designed for members of the franchise'ss passionate fan base to express themselves and connect with each other online. The in-depth clips will complement the programs's viewing experience, bringing fans behind-the-scenes with unseen competition footage and into the designers's homes, the judges's evaluation sessions and much more in unprecedented ways.



Additionally, Lifetime strengthens its offerings to mothers with the July re-launch of MothersClick.com (http://www.mothersclick.com/) and unveiling of Lifetime Moms. MothersClick.com the community site for women to connect, learn and share with each other, will sport a new design, interface and content offering, while Lifetime Moms will bring a premier group of high-quality mom bloggers under one Lifetime umbrella as they inspire honest, real and thought-provoking conversations by moms and for moms.



Also this summer, myLifetime.com will unveil a new version of Total Beauty Makeover, enabling women to share their makeovers with the site'ss larger community, vote and rate looks, filter looks by hundreds of categories, invite friends to Makeover Parties in order to create looks around special events and purchase real-life versions of the products used in the free virtual makeover tool.



Roiworld.com and Lifetime Games Studios Korea will debut Create-A-Mall, their first downloadable game that challenges women to build their own fashion mall empire. Building on the success of the Blood Ties downloadable game (now featured in major retail chains across the United States and Europe), this summer Lifetime Games Studios will release Wisegal, based on the popular Lifetime Original Movie of the same name about life as a female in the world of organized crime.



ABOUT LIFETIME DIGITAL


Lifetime Digital, the ultimate digital source for women'ss entertainment, escape and play, reaches women wherever and however they connect, play and share. Combined with the reach of Lifetime Networks, which includes Lifetime Television and Lifetime Movie Network - cable'ss two highest-rated women'ss channels - and Lifetime Real Women, Lifetime Digital provides sponsors an unrivaled opportunity to reach women with a powerful, singular-branded experience across all platforms. 3.8 million unique visitors visited Lifetime Digital'ss robust properties (myLifetime.com Roiworld.com DressUpChallenge.com LMN.tv and MothersClick.com) in May, 2009 (ComScore Media Metrix, U.S. only), and consumed Lifetime'ss content on mobile devices and partner platforms. Lifetime Digital is a part of Lifetime Networks.



ABOUT LIFETIME NETWORKS


Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families.Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.






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