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Tapatap Launches B2B and Consumer Contest Widget



Tapatap, the world's first mobile and web social contest community, today launched its B2B (white-label) contest widget empowering any marketer to publish a branded photo contest to their web site, mobile site, or select social networking pages such as MySpace, Facebook, MyYearbook, etc. Marketers can now create user-generated or pre-defined photo (closed to user submissions) contests for their brand or product within minutes and then publish to their site, any HTML page, MySpace page, consumer blog, etc.



"For any marketer, the Tapatap contest widget is a very powerful viral marketing platform," said Andy Riedel, President and CTO. "The teen and Gen Y consumers want to contribute to brands and the photo contest widget enables this audience to be creative, showcase their personalities, and play for fun or prizes."



For the launch, Tapatap has partnered with K5.com ModernMom.com DirtBag.com and PlayboyU.com by providing the branded contest widget to their external sites. The contests include:



PlayboyU Best Halloween Costume


K5.comBest Skate Trick Photo


DirtBag.com Show us your Dirt Look


ModernMom.com Cutest Kid in Costume




PlayboyU.com is running a Best Halloween Costume photo contest for their community to win a Playboy U prize pack. All parameters of the contest widget were customized to meet Playboy U's specifications including look-and-feel and community features.



"We are always looking for interactive content to add to our community features," said Chip Ross, Director at Playboy U. "Tapatap's photo contest widget allowed us to launch a Halloween Costume contest for our members in less than a day with minimal effort."



Tapatap also launched its direct to consumer contest widget enabling any Tapatap member to post any contest from www.tapatap.com to view consumer widgets on the voting page. To discuss white-label contest widget partnerships, contact Jen Herman at jherman@tapatap.com




About Tapatap, Inc.


Tapatap is a social contest community where users can create, enter and play user generated or sponsored contests by some of today's major consumer brands. Tapatap is the first social contest community on both the mobile and web that gives consumers the opportunity to play for fun and prizes. Harnessing the power of mobile 2.0, Tapatap combines pop culture and game show logic, to deliver the most unique consumer mobile entertainment experience. Based in San Mateo, CA, Tapatap launched in June 2007 and is privately funded by Gabriel Venture Partners. Tapatap is on the web at


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