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Technologically Elegant

Michael Young Media (MYM) challenged Joven Orozco Design (JOD) to develop a unique website for MainFloor, an online video magazine offering information about fashion, beauty, health and family for women. The objective was to create a user friendly website with a revolutionary video playlist while keeping the file size at a minimum for quick loading and fluid video streaming.



JOD accomplished the goals set by MYM by developing the interactive website in Flash and streaming video with the specific demographic in mind. The dynamic playlist technology allows visitors to pick and choose multiple videos to create their own online streaming video TV show. Along with the technology behind it, the website was designed with elegant hues and simple navigation.



"We like to describe this site as Technologically Elegant, both in form and function," says Kenneth Lim, Visual Scientist at Joven Orozco Design.



Joven Orozco Design, established in 1995, is a Newport Beach creative design consultancy for consumer brands. JOD increases brand value for products and services in areas of identity, packaging, print collateral and website development

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