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Wiccan Podcaster Promises to Take the Web By Storm

June 17, 2005 -- It's called podcasting, and it is the hottest way to publish audio and video content on the web. One year ago, the word didn't even exist. Now, a google search yields over 5 million hits. As a result, the web has proved a fertile ground for countless voices who have been ignored by the mainstream media. Wiccan podcaster Jeva Singh-Anand, who lives in Sioux City, IA, sees a potential goldmine in this phenomenon.



His podcast is called "Lance and Graal", an hour long program in talk-radio format about basic survival issues in the Wiccan and Pagan community, and it is available at www.lanceandgraal.com .



"Lance and Graal is Pagan talk radio with an attitude," Singh-Anand said. "It's funny. It's informative. It has teeth. There are lots of people who are sick and tired of the neo-con junk that's all over the airwaves and on cable television. I'm providing a counterpoint. My mission is to return sanity to the mainstream."



Right now, it's one of a handful or so Pagan podcasts on the web, he explained, adding, "If you compare Lance and Graal to the other Pagan and Wiccan podcasts, there is no doubt that this program is the best of its kind."



That's because the program is supporting itself the same way radio programs do, through commercial endorsements, but at a much lower rate. The overhead in podcasting is much lower, after all, and the impact of podcast advertising is much higher.



Podcasting addresses highly targeted niche-markets. An important factor that makes podcasting so attractive to advertisers is that internet shoppers are likely to spend more, according to Arbitron, a major market researcher. In fact, the company's now famous study on advertising via web-based media suggests that this is a major growth market.



Podcasting combines the convenience of MP3, a universally downloadable music format, with the power of web-wide syndication through a distribution method called RSS. RSS allows podcasters to place their audio programs to massive registries, which then make it possible for users to download them with freely available programs such as iPodder, FireAnt, or Doppler Radio. They can then be transferred to a portable MP3 player or burnt to CD, ensuring that listeners aren't shackled to their PCs or laptops while enjoying their podcasts.



For more information, contact: FirstChoice Business Writing (712) 574-4923, email: e-mail protected from spam bots.

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