Figleaves.com and Maxymiser Onsite Campaigns Get Personal



Figleaves.com the world's largest online retailer of branded intimate apparel, is adopting on-demand content intelligence technology - one of the first online retailers in the UK to do so. Figleaves.com will be able to refine its shop window based on the behaviour of visitors to the site, as well as providing personalised home pages.

Maxymiser has been retained on a two year deal by figleaves.com to provide the technology, which is designed to serve up the best combination of content to each visitor in order to boost sales. First, it uses artificial intelligence to find out which campaigns are having the best impact on response rates. Behavioural targeting technology (



Figleaves.com and Maxymiser Onsite Campaigns Get Personal