Bemz the Best Web Destination for Slipcovers That Fit IKEA Sofas and Chairs Makes It Easy to Find a Stunning Style To Complem



Bemz (http://www.bemz.com/), the Swedish company that breathes new life into IKEA sofas and chairs, has just made it even easier for anyone to turn their IKEA sofa or armchair into a stunning design centerpiece. Starting today, the Bemz website takes a new approach to the way people can view and select slipcovers with "Lifestyles" - different collections of Bemz' gorgeous fabrics, patterns and textures, combined to convey unique 'design languages' for the home.

"Some people find it easier to visualize how a new fabric will work in their living room when they see it in the context of a real living environment that is evocative of their own style," says Lesley Pennington, who founded Bemz when she realized that millions of people are looking for a better way to enhance their stylish IKEA furniture. "Our new Lifestyles let our customers get a better feel for how Bemz fabrics can be combined and integrated with other room elements. We think it makes it much easier to find a style that's a perfect match for anyone's personality and home dcor."

As always, the highly interactive Bemz website is the focal point for experiencing the new Bemz Lifestyles (http://www.bemz.com/lifestyles/). At bemz.com people can experience Bemz' wide assortment of patterns and colors in various settings, and get inspired to try new ideas in their own home.

There are six Bemz Lifestyles, with more planned for release later this year:

* Bohemian Chic is aimed at people who love combining old and new to add unexpected contrasts to their home. This Lifestyle employs a palette of dark, intimate colors, with elements of brown, mauve, black and pink.

* Country Romance is Bemz's modern interpretation of a delightful past: elegant and graceful, romantic and playful, while not coming across as cute. Shades of white anchor this Lifestyle, thoughtfully blended with pale pastels, gentle florals and muted checks.

* Downtown pays tribute to 'city slickers', people who are energized by the skyscrapers and pulse of a big city. Downtown draws from an urban palette of black, grey and white, combined with discrete patterns and bright accent colors.

* Nordic Home embodies a clean, simple and harmonious backdrop for the changing seasons that can be highlighted with materials such as cushions and curtains. This Lifestyle features some of Bemz' distinctive Scandinavian patterns.

* Playground is for those homes where the walls are white and it's the furniture and art projects that add color. Red, green, orange, blue and black are combined with strong graphic patterns and bold horizontal and vertical stripes.

* Swedish Grace features clean lines, natural shapes and understated tones, inspired by a legacy of classic 50s Scandinavian design.

Try before you buy

All Bemz fabrics have been specially selected for their quality, fine finish and durability and custom-designed for IKEA furniture-even sofas that IKEA has discontinued. To prevent shrinkage, each fabric is Sanforized, and all Bemz covers are machine washable. Consumers can preview their fabric selection on any of the IKEA sofas or armchairs, and Bemz sends swatches of any fabric at no charge. Prices start at $43 (for the IKEA PS chair).

Notes to editors

A wide selection of camera-ready artwork is available here: http://www.bemz.com/pressimages.html. Updated pricing and availability information is published at http://www.bemz.com.

About Bemz

Bemz, located in Stockholm, Sweden, designs and sells inspirational, stylish and washable slipcovers for sofas, armchairs, barstools and cushions. Slipcovers are available to fit most popular models of IKEA sofas and chairs, including discontinued models. To order, visit www.bemz.com.

Contact: Tim Cox Zing Public Relations 650-369-7784





Bemz the Best Web Destination for Slipcovers That Fit IKEA Sofas and Chairs Makes It Easy to Find a Stunning Style To Complem