The BETA phase began January 1 of 2008. Several aspects of the site were tested for fluidity and ease of use, and after tweaking its individual interfaces, SHOEBACCA.com (http://www.shoebacca.com)now offers customers more than just quality footwear by including an outstanding resource of information about the brands they carry as well as sports and shoe-related terminology. All of this information as well as the individual shoe styles are available on the site map (http://www.shoebacca.com/resources/sitemap.html)for quick resource, as well as listed individually throughout the site.
"SHOEBACCA.com (http://www.shoebacca.com)'s focus is on customer satisfaction and quality product," says Angie Grimes, director of e-Commerce for the site. "This BETA testing phase allowed us to get some real-time interaction from our customers, helping us to direct our efforts toward their needs. What resulted is a stronger and more customer-oriented site heads above the competition."
"Offering a diverse array of products for our customers is key," according to Grimes. "Knowing that they can come back to us and find entirely new products and an informative resource keeps the customer's interest peaked." SHOEBACCA.com (http://www.shoebacca.com)continues to grow and develop, with plans for adding apparel and accessories from leading brands, as well as carrying more brands of top-quality footwear.
SHOEBACCA.com Emerges from BETA Phase


