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BOOMj.com Inc. Selects DoubleClick to Effectively Manage Ads

BOOMj.com Inc. announced today that it has selected DoubleClick's DART for Publishers (DFP) ad management platform. BOOMj will work with DoubleClick, a premier provider of digital marketing technology and services, to provide an advanced and effective solution for delivering and managing online advertising inventory.

BOOMj is a leading multi-platform lifestyle/social network portal serving Baby Boomers and Generation Jones (http://www.boomj.com/), online shopping (http://www.boomj.com/travel), video programming (http://www.boomj.com

"Enhanced ad management is very important to BOOMj's continued growth and success," said Wendy Borow-Johnson, President of Media for BOOMj.com Inc. "DoubleClick's enhanced ad management functionality will allow BOOMj to support advertisers more effectively."

DFP is a hosted, enterprise class solution that will enable BOOMj to manage, serve, and report on ads through DoubleClick's central servers, reducing infrastructure costs and increasing revenues. DFP offers detailed inventory forecasting, an efficient trafficking workflow, a query tool for comprehensive reporting, rich media automation, and reliability and scalability.

"DFP provides established and emerging Web publishers, such as BOOMj the scalability to manage their growing business," said Jonathan Bellack, DoubleClick's Vice President of Publisher Core Product Management. "We're excited about working with BOOMj as they build their lifestyle and social network."

About BOOMj.com Inc.

BOOMj.com Inc. is a leading multi-platform lifestyle/social network portal serving Baby Boomers and Generation Jones. BOOMj provides an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, video programming, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment for members. For more information regarding the company, please visit www.doubleclick.com.

Safe Harbor Statement:

This news release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases that say Double-Take or its management "believes,"expects,"anticipates,"foresees,"forecasts,"estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All forward-looking statements are inherently speculative, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in forward-looking statements. These risks and uncertainties include those set forth from time to time in our filings with the Securities and Exchange Commission. We are under no obligation, and do not undertake any duty, to update these forward-looking statements at any time.

Media Contact:

Jordan Fischler

Jordan @ allisonpr.com

646-428-0604

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