While families are scrambling to prepare for Thanksgiving, shoppers already have something else on their mind: Black Friday. The day following Thanksgiving, commonly known as Black Friday, is one of the biggest shopping days of the year. Merchants offer tremendous discounts in hopes to entice savvy consumers to become impulsive buyers.
Today, SecretPrices.com (http://blackfriday.secretprices.com. Similar to last season, the site allows users to sort through thousands of items rumored to be heavily discounted on Black Friday.
The new 2007 edition of the site enables users to quickly search through a database of over 5,000 rumored Black Friday deals. Users can also view items by store, category or brand name.
The site differentiates itself from other popular Black Friday sites by adding in price comparison and product search features. "We've already found over 300 products, or similar items,
that can be found cheaper online compared to prices advertised for Black Friday," said Marc Mezzacca, founder of SecretPrices.com (