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BuildASign.coms Technical Operations Manager Speaks at Microsofts TechED...

Orion Jensen, Technical Operations Manager at BuildASign.com travels to Orlando, Florida to speak at Microsoft's Tech-Ed Developer's Conference on behalf of Strangeloop Networks (http://www.strangeloopnetworks.com). He is presenting website performance results from the integration of StrangeLoop's AS1000 Application Scaling Appliance into the BuildASign.com server system.

As the leading e-retailer of custom signs (http://www.buildasign.com/CustomSigns), BuildASign.com is faced with the challenge of maintaining fast website performance while high levels of traffic threaten to slow down the site. Because BuildASign.com's proprietary design tool (http://www.buildasign.com/PowerDesign.aspxT=6B644C3655352B4C7643303D) allows customers to create their signs online, it is essential for the company to maintain fast load and response times.

The Strangeloop AS1000 Application Scaling Appliance lets BuildASign.com scale Microsoft ASP.NET applications to large numbers of concurrent users while ensuring the quality performance that the online sign retailer (http://www.buildasign.com) requires. Strangeloop's appliance is connected between BuildASign.com's web server and the network, automatically optimizing ASP.NET and AJAX traffic. By significantly decreasing bandwidth, payload sizes, and server computing times, the AS1000 frees up space and speeds up BuildASign.com's website.

BuildASign.com has been a lead test company for the newly released AS1000 and Jensen will talk with Tech-Ed's five thousand other developers about the benefits of Strangeloop's appliance with a 20 minute, six-slide overview that has four scheduled slots from June 3-5. Held from June 2-6, 2008, the conference welcomes developers who come together to learn about the latest Microsoft technologies.

"Now that BuildASign.com is expanding internationally (http://www.buildasign.co.uk), it is essential that we are equipped to handle the increased traffic. We have experienced faster website performance because of the Strangeloop AS1000, and the other developers at this conference will benefit from learning about how to integrate the application into their server system," says Jensen.

About BuildASign.com:

Austin, Texas-based BuildASign.com has reinvented the way people buy signs. Using the company's proprietary online tools, customers can design, proof, and buy signs, banners, magnetics and more in less than five minutes, from anywhere in the U.S., Mexico, Canada and the UK at any time, 365 days a year. With BuildASign.com's innovative and exclusive production system, each customer's completely unique sign is produced in an extremely fast, high quality manner and all signs are delivered directly to the customer's door.

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