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Innovative Marketing Search Engine Optimization

May 6, 2005 -- Since time immemorial Man has indulged in the practice of barter wherein he has advocated the practice of exchange of surplus for essential commodities - at times inducing others to buy the surplus product - this concept of inducing some to buy from others was the origin of modern day Marketing.



Marketing without a marketing plan is like a ship without a navigation chart. - This makes a marketing plan indispensable. The traditional marketing plan consists of goals for marketing personnel, new business development strategies - a boon for the corporate but not viable for small entrepreneurs.



There has been a perceptible shift from traditional marketing to an innovative design of marketing. This is popularly referred to as Search Engine Marketing (SEM) - and not without reason - Search engine marketing is highly cost effective when compared to traditional costing and addresses the felt needs of the customer - regardless whether it is the neighbourhood Pizza corner or a Fortune 500 company.



Search engine marketing is simply Search combined with Marketing. SEM is a conglomerate of Natural search engine optimization, pay per click advertising and paid inclusion.



The projection indicators for the year 2005 foresee a 20 - 40 % increase in Search engine marketing.

The scope for Search engine marketing is limitless and can be stratified into - procuring and product information. The former ranges from hotel reservation to purchase of jewelry while the latter could be information pertaining to information for new launches.



SEM is characterized by a sequence of focussing attention - generation of interest - creating a desire and activating the process of buying and ensuring client retention.



Traditional marketing identifies the demographic profile of the potential customers and utilizes a media outlet such as print, radio or Television in order to create a customer awareness of the product specifications and strives to maximize the potential customer base exposed to the same.



In contrast search engine marketing is accessible to a much higher number of potential customers and is only limited by the search engine's spider algorithm.



The Internet reaches out to 54.2 million users at any point of time at a fractional cost whereas if the same number of customers were to be addressed by offline marketing the cost impact would be phenomenal for any organization.



Search engine marketing is the modality of choice considering that information can be viewed at will unlike the traditional mode wherein marketing information is not accessed rather it is "forced " onto the customer much to the irritation of the discerning customer.



Search Engine marketing is a multi leverage modality with an array of features - reciprocal linking with other sites for Traffic generation and generation of popularity, internet press releases and marketing in newsgroups to enumerate a few.



Traditional Marketing is demography - centric in it's endeavor to identify the customer base while Search engine marketing is more specific in indexing and optimizing the information for the discerning customer.



By Troy McKirk

Search Engine Optimization Expert

http://Jump2Top.Com

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