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Lydia Introduces Active Wear With Three New Collections Embellishment...



Casual apparel line, Lydia, introduces active wear with Embellishment, City of Sin and Sweet Tooth. Each collection has a unique personality, allowing consumers to literally wear their favorite traits and indulgences on their sleeve.



The Embellishment collection gives an air of empowerment with pieces featuring edgy slogans, such as 's8220;I am a Rock Star's8221;, 's8220;I am a Rebel's8221; and 's8220;I am Fabulous's8221; for children or 's8220;I am a Domestic Goddess's8221;, 's8220;I am High Maintenance's8221; 's8220;I must not chase boys's8221; for adults. The collection of hand dyed cotton tops and soft jersey sweatpants are all hand-made with embellished adornments of luxe textures including velour, corduroy and distressed blue jean and are finished off with rhinestones. The line is also available in kids.



The Sweet Tooth collection is nothing short of pure indulgence. Each item of cotton interwoven jersey sweats features illustrations of oversize satin applications of your favorite sweets, including the Glitter Banana, Ice Cream Sundae, Donut, Cake, Watermelon, and Ice Cream cone. Proving once and for all, you can have your cake and gym too! The line is also available in kids.



The City of Sin collection, with all seven of the deadly sins; Lust, Greed, Envy, Gluttony, Pride, Sloth and Wrath come trimmed in rhinestones on soft interwoven jersey sweats and boy beater tanks. With an array of colors to choose from including black, navy, heather, powder pink, baby blue and chocolate they are truly just this side of wicked!



Created by Lydia Phillips, Lydia has been featured on several shows including Montel Williams, Americas Next Top Model, MTV New Years Eve bash, and top buys for Christmas. Additionally, Lydia is a hit with top celebrities including Oprah Winfrey, Ellen Degeneres, Goldie Hawn and Debra Messing. The new lines are available in stores nationwide including Canada and Puerto Rico and retail at around from $80.00 to $125.00. For more information, log on to www.lydialoungewear.com.



Media Contact:

Ingrid Esser

Insignia, Inc.

310-777-1150






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