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PrintControlled Coupons In a League of Their Own



April 29, 2005 -- "All Internet Coupons are not created equal", cites Dan Abraham, president of The Brand Coupon Network (BCN). BCN, an innovative leader in print-controlled coupon (PCC) technology, unveiled their new PCC program to better inform the public on Internet Coupon Fraud. Abraham continued, "With consumer fraud being linked to Internet coupons, it time that we more clearly differentiate between fraudulent Internet coupons and those whose printing is controlled, secure and trackable."



BCN has been a pioneer in the burgeoning print-controlled coupon industry, which is exploding as a result of consumers opting from the Sunday newspaper to the Internet for free news, entertainment and shopping information. As a board member of the Association of Coupon Professionals (ACP), Dan has been an ardent crusader for PCCs and it is paying off. Ron Fischer, former President of the ACP stated: "Print-controlled coupons hold tremendous benefit for brands and retailers alike. I am glad to see this industry distinguishing itself from the Internet fray. "



The vast majority of coupon fraud has historically come from retailer misredemption. For most risk adverse consumers, the rewards of counterfeiting do not outweigh the risks of fines and/or jail time. Nevertheless, Internet coupon fraud has tripled over the last year.



Internet fraud is growing in primarily two areas. The first involves FSIs (Sunday newspaper inserts), which are being bundled and sold via the Internet. The other involves coupons, which are scanned and counterfeited by consumers. It is illegal to sell coupons, and it is, of course, illegal to alter or counterfeit offers. However, with advancements in technology, both are more available.



By enforcing existing laws, the illegal practice of bundled sales can be curtailed, but a major impediment to consumer counterfeiting is to make it more difficult for them to reproduce bar-coded, trackable offers. This is accomplished through print-controlled coupon (PCC) technology. BCN suggests that brands take a closer look at the risks and no longer provide free offers or buy one/get one free offers. Pure "cents off" offers are much less attractive to counterfeiters or bundlers. The reward for such offers is less, the risk greater, and coupon clearing houses charge more to process these free offers.



Through print-controlled coupon innovations, brands and retailers are provided more efficient and more cost-effective promotions online than through conventional couponing.



For more information: http://www.brandcouponnetwork.com or

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Phone: 504.780.7076






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