Paper Orchid Adds Celebrity Status Elegance To Their LaserCut Collections



As an on-going initiative to maintain leadership in the stationery industry and to stay on-trend, Paper Orchid Stationery, pioneer in laser cut technology, recently announced a partnership with esteemed designer, Kathleen Beilfuss, founding partner and principal designer of KatBlu Art & Design Studio. With the rapidly growing popularity of celebrities endorsing or creating everything from fragrances to food, the timing was perfect for Paper Orchid to add KatBlu's chic, upscale designs to their comprehensive line-up of stationery and paper-related gifts. "This is our Company's first venture working with a superstar in the world of stationery," said Loni Meiborg, Paper Orchid marketing manager. "We are excited and confident that KatBlu's celebrity appeal and fabulous designs will reach a new, more sophisticated customer."

For well over two decades, Beilfuss has been immersed in the graphic design industry and has served as an independent owner of several design businesses. Talented and conscientious, she has earned the opportunity to work with many highly regarded national and international companies. Beilfuss has spearheaded business initiatives, created mass retail programs and developed top selling products. Adding to her accolades, Beilfuss is the innovator of CustoMYzed Image Marketing, a niche-branding program specially created for small business and entrepreneurs.

Beilfuss noted, "We've always strived to make a difference in the lives of our customers by creating products that reflect their passions and things that resonate within their heart, while expressing a high standard of excellence." Recognizing her star-quality reputation, creative expertise and unique ability to understand and relate to her clients, is what promoted Paper Orchid to seal the deal. Together, KatBlu's vision and artistry married with Paper Orchid's laser-cut technology, will create a dramatic, new level of couture-styled products. With an emphasis on luxury and elegance, the collection will include occasion-driven invitations, paper-related special event, home/office and party accessories.

The intricacy art of paper cutting has been in practice for over 1,500 years and is a highly respected art form in many cultures. Paper Orchid has continued to utilize and refine this process, giving them an expertise and stand-alone recognition in the industry. Recently, Paper Orchid was invited to participate in Sundance Film Festival's Celebrity Gifting Lounge. Over 200 Hollywood celebrities, including members of the press and media were invited to attend. Paper Orchid was honored to have several of their products featured in the celebrity gift Swag Bag (valued at $15,000).

For more information about the new KatBlu collection or other Paper Orchid products, contact Loni Meiborg, marketing manager at 920.294.6544, ext. 124 or visit them at www.paperorchidstationery.com. Paper Orchid is scheduled to attend the May National Stationery Show, booths1256-1258.

About Paper Orchid

A leader in the laser cut stationery and paper goods gift industry, Paper Orchid Stationery collections of printable invitations, announcements and event accessories create the perfect prelude, accent and keepsake for weddings, birthdays, anniversaries and other special occasions. Offering the only full laser-cut stationery line in the industry, Paper Orchid's innovative laser-cut technology--which pioneered the use of lasers for paper cutting--has made it possible to reproduce highly detailed paper art in large volume. Their talented design staff and creative spirit further inspires the evolution of Paper Orchid's product lines.

Further information is available on the Company's web site at www.paperorchidstationery.com





Paper Orchid Adds Celebrity Status Elegance To Their LaserCut Collections