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Heavenly Mountain Resort Teams With Mcgarrah Jessee

Heavenly Mountain Resort in Lake Tahoe, Calif., one of the west's largest ski resorts and a premier year-round playground, has named McGarrah/Jessee to handle its U.S. branding efforts.

McGarrah/Jessee will be responsible for helping tell the Heavenly story to a wide national audience. They'll do that through TV, radio, print and direct mail advertising in national outlets and select regional markets. McGarrah/Jessee's integrated design group will be involved in branding on-mountain attractions and the relationship also includes media buying and planning.

"McGarrah/Jessee has a reputation for working with brands who have an authentic story to tell but who face formidable competition," said John Wagnon VP/Marketing for Heavenly Mountain Resort. "That makes them a perfect fit with us."

Known for its 4,800 acres of terrain spanning two states, jaw-dropping views of Lake Tahoe and extensive nightlife and aprs-ski entertainment options, Heavenly attracts guests from all over the world. Recently, the New York Times said, "If there's any resort in America that can claim to be all things to all people, this resort fits the bill."

About McGarrah/Jessee:

A full-service consumer brand-building company founded in 1996, McGarrah/Jessee believes having no hard walls between disciplines means greater collaboration and innovation - keys to developing great brand stories. Their approach starts with a deep immersion into the client's business and culture which leads to a clear brand positioning and unbridled generation of creative ideas that spread wide to impact consumers and the business on many levels. Learn more at www.mc-j.com.

About Heavenly:

Heavenly Mountain Resort is a world-class destination offering guests a one-of-a-kind combination of scenic beauty and exhilarating on-snow experience. Heavenly is a subsidiary of Vail Resorts, Inc., the leading mountain resort operator in the United States. In addition to Heavenly, Vail Resorts, Inc. owns and operates the Colorado mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone, and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE:MTN). For more information see www.skiheavenly.com.

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