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Ab Fitness Market Gets KOd



Turn on the television on any given Saturday or Sunday morning and you'll be inundated with the latest fitness gadgets promising great abs and lean bodies. The problem is, you'll burn more calories picking up the phone or walking to your computer to order than you will actually using these products. But according to fitness expert Pete Gustin: "If you're not burning calories, you're not going to have great abs. You can have huge ab muscles, but as long as they are covered by a layer of fat, that is all anyone will ever see." Gustin is the President of BSF Marketing and inventor of a new fitness product called the AbJab (http://www.knockoutabs.com), that combines boxing and ab exercises for maximum calorie burn. According to Gustin, it's the combination of cardio and ab exercises that has made the AbJab such a huge success with both men and women.





It goes without saying that most boxers have great abs. They use their core muscles for speed, power and defense. At the same time, they're moving their arms and legs and burning a ton of calories. But according to Gustin, the most important reason why boxing is great for fitness is that it invokes emotion. "It's emotion that affects our decision to workout or not. Emotion gets us up in the morning, off the couch in the evening and keeps us going at the end of a workout. Take for example, that feeling you got from watching the training scenes in Rocky. Imagine if you could bottle that up and open it whenever it was time to workout. That's why the AbJab (http://www.knockoutabs.com) has struck a cord with both men and women."



To work a speedbag properly, you use the outside of your fists near your little finger. This requires shoulder rotation for every punch, which in turn engages the obliques. Meanwhile, knee height and decline angle are fully adjustable for various fitness levels.



Thousands of people have already ordered the AbJab (http://www.knockoutabs.com). In addition, gyms across the country have started "Cardio Ab Boxing" classes around the product. An instructional workout video is due in the fall of 2008.



For more information, please visit www.knockoutabs.com






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