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Cheflives Mural Celebrates Nevadas 100th Birthday

Cheflive at the Holsum Lofts was chosen as a recipient for a mural site in the downtown Las Vegas Arts District. The Holsum Lofts is one of 100 mural sites in the valley to celebrate the 100th birthday of Nevada.



"We are proud to be a sponsor and to be involved in the Las Vegas Centennial celebration," says John Guinivere, CEO and founder of Cheflive.

   


The mural will be unveiled at a dedication ceremony on February 2, 2006, from 4:30 p.m. to 5:30 p.m., at 241 W. Charleston Blvd., Las Vegas, Nevada. It is installed on the brick wall of the Holsum Lofts courtyard. Following the ceremony, gourmet fare by Chef Peter Sherlock of Le Cordon Bleu Culinary Institute will be served at the Cheflive Studio.



The mural portrays some of the history surrounding the Holsum Bread Factory and the new developments in areas neighboring the Arts District. It symbolizes both the industrial and economic progress made in the city of Las Vegas, and embraces ongoing growth. Cheflive chose to work with local artist, Mark Brandvik, to design and produce the mural.



The mural will be viewed by thousands of people who come to the shops and galleries in the Holsum Lofts, including both locals and tourists, First Friday visitors, and others.



Cheflive is an innovative digital media company utilizing state-of-the-art technology to produce creative cooking shows that feature some of the top chefs in the country. Cheflive provides a resource center for epicurean reference, nutrition and health education, and better living.



At the Cheflive Studio, shows will be filmed in high-definition digital video before a live audience, streamed live on the Internet, archived for on-demand video download, and reach a worldwide audience.



Programming will include exciting topics focusing on dietary trends such as lo-carb, low fat, diabetic and raw food; ethnic cuisines like French, Italian and Asian; and holiday specials and wine pairing. Special events will include cooking for kids, spousal programs, romantic dinners, birthdays, company and office functions, and much more.

   


The Cheflive Studio opens in January 2006, and will be open to the public in March 2006. For more information, contact John Guinivere at 702-228-4705.

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