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New Online Networking Book Looks to Jane Austen for Guidance on Email...



It is a truth universally acknowledged that a woman in search of a fabulous career must be in want of networking opportunities or so Jane Austen might say if she were writing -- or more likely, blogging -- today. At least that's the belief of co-authors Diane K. Danielson and Lindsey Pollak, who put fingers to keyboard, in lieu of pen to paper, and tapped out The Savvy Gal's Guide to Online Networking (or What Would Jane Austen Do) (http://www.DowntownWomensClub.com)an online and in-person professional network that will be distributing the book to all new members. She first noticed the need for an online networking guide specifically geared towards women in 2006. "Women complain that they are too busy to network like the men, and there is data to support this," says Danielson referring to recent studies on "The Happiness Gap (http://womensdish.typepad.com/resource/), and found that less than 25% of women read blogs or message boards, and less than 5% either had a blog or participated in a blog for business. While the numbers may have increased somewhat since then, it appears to Danielson that businesswomen have ceded the blogosphere to the men. "We're sitting back while our male peers take control of the virtual world. This is a real shame, because blogging is not a medium that has a long history of male domination," says Danielson. "Blogging and other Web 2.0 technologies are still new, and I hope women will start using them to promote themselves, their businesses, and perhaps more importantly, their opinions."



In that same survey, Danielson found that one-third of the women admitted that they had never searched for themselves online, or if they had, they didn't find anything. In a world where recruiters and the media use the web as a resource, once again, Danielson and co-author Lindsey Pollak see this as a missed career opportunity. Says Pollak, "I've seen how proper email etiquette, having an online presence, and blogging both on my own and with others has improved my business. I wanted to help other women do the same."



The Savvy Gal's Guide to Online Networking aims to make women comfortable in the virtual world



The Savvy Gal's Guide to Online Networking (or What Would Jane Austen Do) (www.SavvyGalBlog.com (http://www.downtownwomensclub.com):


Founded as a networking organization in Boston by a group of energetic and enthusiastic professionals in 1998, the Downtown Women's Club (DWC) has evolved into an in-person community with 15 chapters and online network designed for smart and sophisticated businesswomen on the go. Our mission is: to empower women through access to information and opportunities for collaboration both online and in person. With our expanding club system and virtual services, no matter where you work, live, or play, you can join the DWC and interact with 10,000 dynamic corporate executives and entrepreneurs from a variety of industries.



About Diane K. Danielson:


Diane K. Danielson is the CEO of DowntownWomensClub.com a career website and social network for businesswomen and the co-author of Table Talk: The Savvy Girl's Alternative to Networking (2003), She blogs for http://www.womensDISH.com), the Boston Globe, and reviews books for Entrepreneur magazine.



About Lindsey Pollak:


Lindsey Pollak is the author of Getting from College to Career: 90 Thinkgs to Do Before You Join the Real World (2007) and has written for such publications as Marie Claire magazine, PINK magazine, and New York Metro newspaper.






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