Via Her (http://www.via-her.com/) launches a free online city guide to Bangalore (http://www.via-her.com/city/bangalore), India, specifically targeted at women business travelers. Bangalore, one of the fast-growing cities in the world, is home to many multi-national corporations; and the number of women that travel to the city on business has grown dramatically. Yet women, traveling to India, face different sets of challenges, including business etiquette, safety, travel, and after-work activities.
Via Her interviewed a number of women, who have traveled to India for business, to find out about the challenges they face. For instance, a business woman recounted how she wasted half a
day looking for feminine-care products and wished she could have found this information online. Via Her learned how many women order hotel room service every night, simply because they do
not feel comfortable dining alone in a restaurant. Another business traveler, who recently returned from India, was disappointed that she did not experience what the country has to offer.
She was unaware of after-work activities that are safe for women traveling by themselves.
Via Her experienced firsthand what it feels like to be a woman traveler alone in Bangalore. By working with local professionals, expats, and frequent travelers, Via Her'ss research has
yielded a list of the best hotels and restaurants for women traveling alone. Via Her also provides insider tips and expert advice on activities that meet the differentiated needs of
business women, such as yoga classes, organized city tours, and cooking classes that take place outside of regular office hours.
About Via Her Inc:
Via Her (www.via-her.com), a New York based company, is building the first online platform dedicated to women business travelers worldwide. The
company caters to this community by offering city guides, trusted advice, and opportunities to network. Via Her'ss intent is not to replace traditional guide books or travel websites but
rather to complement existing sources by providing women business travelers with targeted content and recommendations. The company'ss initial focus cities are New York and Bangalore, with
additional locations planned for 2009 and beyond.