OpticsPlanet Inc. Joins Forces with Wenger Swiss Army Knives



For over a century Swiss producer Wenger (http://www.opticsplanet.net/wenger-brand.html) has been the leading maker of multi-purpose utility knives featuring attributes such as scissors, screwdrivers, can openers, nail files, flashlights and even laser pointers. Wenger holds the Guinness World Record, with the 141-function Wenger Swiss Army Knife Giant Elite (http://www.opticsplanet.net/wenger-swiss-army-giant-knife-16999.html), the most multi-purpose knife in the world.

"Since 1893, Wenger has produced pocket knives which have been imitated over the years but never surpassed in outstanding quality," says Mark Levitin, CEO at OpticsPlanet. Inc. "We constantly expand our product offerings and are proud to now also serve the outdoor community; it seemed only natural to include the original manufacturer of Swiss Army Knives as one of our partners."

Widely known for their famous pocket knife, with a daily average production of 22,000 units, Wenger produces a wide selection of knives now available at OpticsPlanet.com and Tactical-Store.com two of the seven online niche stores operated by OpticsPlanet, Inc (http://www.opticsplanet.com/). The products include Clipper Pocket Knives, Everyday Pocket Knives, Safety Knives, Do-It-Yourself Pocket Knives, Sport Pocket Knives, Ranger Series Pocket Knives, Elite Series Knives and Wenger watches made with legendary Swiss precision.

The Wenger Swiss Army Knife and Watch collection complements the huge selection of outdoor products carried by OpticsPlanet, Inc, including apparel for men and women, binoculars, digital cameras, flashlights and watches.

About OpticsPlanet, Inc.

Founded in 1999, OpticsPlanet, Inc. has become one of the world's leading retailers carrying a wide variety of product categories such as binoculars, telescopes, radar guns, outdoor equipment, tactical gear and much more. The company operates a network of multiple online stores: OpticsPlanet.com Shoptics.com Tactical-Store.com OpticsForYou.com EyeWearPlanet.com RadarGuns.com Microscopes.com and others.

Media Contact:

Stefano Matini

Marketing Communications Manager

3150 Commercial Ave.

Northbrook, Il 60062

(800) 504-5897





OpticsPlanet Inc. Joins Forces with Wenger Swiss Army Knives