ISIPP Announces New Email Senders Accreditation Program



The Institute for Spam and Internet Public Policy (ISIPP) has announced a new companion program to its popular Email Senders Accreditation program. The new program, called the Email Senders Accreditation Companion Program, is geared especially for commercial email senders who send their marketing or advertising campaigns or other bulk mailings out through an Email Service Provider (ESP), but who would also like to have their transactional email and corporate communications accredited.

ISIPP's Email Senders Accreditation Program, which also goes by the nickname "IADB" for the 'ISIPP Accreditation Database', provides accredited senders' information to ISPs, spam filters, and other email receivers, who use the information to help them make email processing and delivery decisions. Email senders who are accredited through ISIPP enjoy some of the highest email delivery rates available, in a time when legitimate commercial email is increasingly being erroneously filtered as 'spam'.

"What we have found is that many email senders who are already using one of our accredited email service providers for their direct mail campaigns also want to be able to have their transactional email and regular day-to-day email communications accredited, as even these messages are not always making it into the inbox. And these are the messages that are the most likely to be mission-critical, such as messages containing confirmations, instructions or requests which are on a deadline," explained Anne Mitchell, President and CEO of ISIPP.

"The Companion Program was developed at the request of email senders who wanted become accredited with ISIPP and have the same benefits of accreditation for their main email communications as they are already enjoying for their bulk mailings through their ISIPP-accredited ESPs," added Mitchell. "We've had a very enthusiastic response to the program, and customers who now have their transactional and corporate email accredited with us include MarketingSherpa and Lockergnome."

The Companion Program is open to any email sender who uses the services of any of ISIPP's accredited ESPs, which include ExactTarget, e-Dialog, Innovyx, ConstantContact, Informz, and Aweber. Email senders who don't use one of these email service providers, or who service their own mass mailings in-house, are also encouraged to contact ISIPP.

"Not everyone can take advantage of the Companion Program, but they may well qualify for our primary Email Senders Accreditation Program," explained Mitchell. "We have lots of email senders accredited through us who do their own mailings, including CNet, Date.com and IndieWire."

"With our Email Senders Accreditation Program's affordable pricing, month-to-month service with no time commitment, and money-back guarantee, we truly offer something for everyone, from the mom and pop newsletter all the way up to the largest email senders," she added.

For more information about the ISIPP Email Senders Accreditation Program and the Companion Program, see http://www.isipp.com/

About the Institute for Spam and Internet Public Policy

The Institute for Spam and Internet Public Policy (ISIPP) is a privately held corporation headquartered in the heart of California's Silicon Valley. ISIPP provides email accreditation for email senders, anti-spam resources for email receivers, and expert analysis and consulting services to legislators, governmental and regulatory agencies, industry leaders, and the press. For more information see http://www.isipp.com/. For press inquiries call 650-292-2198.





ISIPP Announces New Email Senders Accreditation Program