Internet ECommerce
E-commerce will reach $6.8 trillion in 2006. The U.S. will have 47% of the world s e-commerce.
US e-commerce revenues jumped more than 25% last year. The growth was broad-based, cutting across virtually every category of retail and leisure travel spending. Increases will moderate, but eMarketer projects annual gains to continue in the healthy double-digit range through 2008.
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E-Commerce in the US, a new report from eMarketer, briefly reviews what has happened in the 10 years since the first online purchase and looks ahead to the future of e-commerce, which has grown faster and more steadily than almost anyone predicted.
The Internet may be reaching a tipping point. Females now make up a majority of the US online population, and their numbers are growing. As women, who dominate offline spending, extend their influence on shopping and buying online, they will transform content, commerce and marketing. Are marketers, agencies, retailers and content sites prepared for the women s Web
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As of 2004, Woman have comprised 51.6% of US Internet users, and that figure is expected to rise. This growth is already affecting everyone who does business on the Internet.
Females have long embraced the Internet as a communications medium, having shown strong interests in online games, health content and music, but now adult women, who dominate consumer spending offline, are shifting more and more of their shopping online.
As the female influence grows across the Internet, companies will need to adjust and shift to selling techniques that appeal to women, including word-of-mouth marketing, personalized e-mail and relationship-building continuity programs.
Get more information about how E-Commerce is going to grow to 6.8 Trillion Dollars In 2006!
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Find out more about what you will need to do to capture this Massive Growth.
Gary Neame
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Internet ECommerce