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Affiliate Marketing Queen Rosalind Gardner to Speak at adtech New York

Affiliate marketing industry expert Rosalind Gardner, aka 'The Affiliate Marketing Queen', will be moderating 'The Evolution of Affiliate Marketing' panel at ad:tech New York.

"Last year, MarketingSherpa estimated that affiliates worldwide earned $6.5 billion in bounty and commissions" in the areas of retail, personal finance, gaming and gambling, travel, telecom, education, publishing and forms of lead generation other than contextual ad networks.

Far beyond revenue sharing, today's affiliate marketing channel is evolving more and more into performance marketing and playing a larger role in online marketing strategies.

Conference attendeees will discover which industry sectors are the most active for affiliate marketers and those that are poised for the greatest growth. Learn the pros and cons of running affiliate programs in house versus using third-party services to track referral traffic or sales. And understand how advertisers are connecting with publishers through affiliate networks and how to extend, and protect, your brand through affiliate marketing.

Other panelists include:

Josh Greene, Director, Online Marketing & Business Development, DiscoveryStore.com

Chris Henger, VP of Affiliate Marketing, Performics

Jivan Manhas, Founder and President, Advaliant, Inc.

Michael Hines, Country Manager, North America, Zanox

Rosalind Gardner is CEO of Webvista Inc., an online publishing company that specializes in affiliate marketing sales and training. As author of the 'Super Affiliate Handbook (http://netprofitstoday.com).

Through her various publications, Rosalind teaches affiliates how to build sustainable online businesses and merchants how to structure their affiliate programs to attract and retain loyal Super Affiliates like herself.

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.

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